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Ferguson Enterprises, LLC. Product SEO Strategist - Remote in Woburn, Massachusetts

Job Description:

Do you have what it takes to be a significant player driving a $23B companys' product SEO strategy? When you work with Ferguson, you support the people who work hard every day to improve our communities!

Being a Ferguson Product SEO Strategist requires a passion for how the strength of SEO builds better relationships between us and our customers. When you join our growing team of industry-leading experts as a Product SEO Strategist, you will align with other highly skilled SEO marketers by creating strategy for our eCommerce, product-page experience.

The Product SEO Strategist will have a deep understanding of on-page ranking factors and will deliver standard methodologies around site hierarchy, category structure, product refinements, product content, and appropriate metadata for each page type.

General Responsibilities:

  • Is a Google-everything expert; Google Search Console, Google My Business, GA 360, etc.

  • Be the primary point of contact for product-related processes and strategies on Ferguson-owned websites

  • Align with Merchandising, Product Category Management, Digital Commerce, and IT to deliver on-page optimized experiences for our customers

  • Deliver technical recommendations to support site development optimizations for sites consisting of more than 1M product detail pages.

SEO Strategy and Responsibilities:

  • Review existing SEO strategy and continue best practices for SEO across websites supporting the enterprise

  • Monitor the behavior of external customers to ensure that our experience aligns with customer intent.

  • Investigate competitor product strategies

  • Perform keyword research and search market analysis

  • Liaise across teams and departments to determine where modifications and improvements can be implemented

  • Partner with cross-functional teams to test and implement product SEO improvements

  • Implement changes in content management systems (CMS)

  • Work with the SEO Manager to help define Product SEO KPIs and provide regular updates pertaining to this information

  • Create actionable reporting and present to management for goal progress and budget justification

  • Keep up to date with latest SEO trends, strategies, and algorithm changes

  • Research and evaluate new optimization opportunities

  • Align Search Engine analytics with GA360 to show comparable search story

Tertiary Responsibilities:

  • Experience and/or understanding of code (e.g. HTML, CSS, JavaScript)

  • Experience and/or understanding of other marketing channels (e.g. PPC, Email, Social)

  • Experience working with project management systems (e.g. JIRA, Workfront)

  • Experience working with large eCommerce sites and implementing technical improvements

  • Always represent the company in a professional manner

  • Ensure quality customer service and follow-up

  • Abide by all policies, rules and regulations of the company including all applicable safety rules, regulations, and procedures

  • Support corporate programs, goals, and initiatives of the company

  • Work overtime as needed


  • 5+ years of prior SEO working experience preferred

  • Experience working with SEO tools (e.g., Google Search Console, Google Analytics, DeepCrawl, Ahrefs, Screaming Frog, SEMRush)

  • Expert understanding of SEO standard methodologies

  • Passion for SEO and digital marketing

  • Ability to create, justify, communicate, and implement SEO strategies across teams and external agencies

  • Excellent writing & presentation skills

  • Data-driven and analytical approach

  • Strong computer skills (Microsoft Office: Word, Excel, Access)

  • Strong interpersonal skills and ability to prioritize workload appropriately in order to balance multiple demands and meet timelines as required

Please Note: This role is approved for 100% remote work or this position can work out of Ferguson Corporate Offices in Newport News, VA.

Total Rewards Package: This position offers a $90-$110K salary range and bonus opportunity. Ferguson is dedicated to providing meaningful benefits programs and products to our associates and their families—geared toward benefits, wellness, financial protection, and retirement savings. Ferguson offers a competitive benefits package that includes medical, dental, vision, retirement savings with company match, paid leave (vacation, sick, personal, holiday, and paternal), employee assistance programs, associate discounts, community involvement opportunities, and much more!


The Company is an equal opportunity employer as well as a government contractor that shall abide by the requirements of 41 CFR 60-300.5(a), which prohibits discrimination against qualified protected Veterans and the requirements of 41 CFR 60-741.5(A), which prohibits discrimination against qualified individuals on the basis of disability.

Ferguson Enterprises, LLC. is an equal employment employer F/M/Disability/Vet/Sexual Orientation/Gender Identity.

Equal Employment Opportunity and Reasonable Accommodation Information (

Ferguson is a top-rated national wholesale supplier of commercial and residential plumbing supplies. However, our expertise goes far beyond the plumbing industry. We're a diverse distributor with business in multiple industries including waterworks, fire and fabrication, HVAC/R and more. Our customer-first approach has contributed to our growth from a local distributor to a national company with nearly $23-billion in annual sales. With more than 30,000 associates at over 1,600 locations, we take pride in providing world-class products and services to our customers.