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Parker Chomerics Marketing Specialist in Woburn, Massachusetts

This position is responsible for supporting the development and execution of integrated B2B strategic marketing plan for the division market to meet the overall business objectives. Provides close support of customer applications with sample requests and supporting collateral. Creates content for marketing initiatives across a wide range of marketing and communications activities to develop customers to directly contribute to the growth of Chomerics thermal interface and EMI shielding business. Drives market intelligence activities with competitive analysis and industry news. Works closely with customers to develop new programs and delivery a premier customer experience. Scope/Supervision and Interaction Position will be responsible for aiding support to sales growth globally with key customers in key market segments. Will work closely to support the sales and marketing team to develop accounts. Coordinate application engineering support of key programs. Work with marketing communications team to establish targeted marketing campaigns. Works with minimal daily supervision. Keeps team leaders and staff informed of project status. Responsibilities: Support execution of integrated B2B strategic marketing plan for division to meet the overall business objectives Analyzes mega trends, sales data, and voice of the customer data to develop marketing intelligence Evaluates and monitors competition for market intelligence for global customers Collaborates closely with product line management, operations, and sales, to support sampling to customer applications Develops marketing content to attract potential customers and drive new opportunities in current customers Develops digital and traditional marketing content to support growth of thought leadership Develop competitive analysis of products in the market to benchmark key attributes Manages external market intelligence sources for development of market reports Assists in the execution of the go to market plan for new product launches Qualifications: 4 year Bachelor?s Degree 0-2+ years? experience required Customer facing roles in sales or marketing Must show creativity to support innovative content generation Experience managing customer requests Comfortable managing through change and working in a fast paced dynamic environment Demonstration of excellent writing and presentation skills to internal and external audiences Strong Microsoft Office competency Must be a US Citizen or have US Permanent Resident Status Travel minimal as needed