American Tower Manager, Account Marketing in Woburn, Massachusetts
We are seeking an Account Marketing (Account Based Marketing) Manager to join American Tower’s Marketing organization. This position is responsible to develop and execute on marketing strategies that position the Company within the specified market segment and enable sales pipeline growth. Day to day you will focus ondeveloping highly differentiated value propositions and customer-content targeted to your assigned market segment, which may include Mobile Network Operators (MNOs), Mobile Virtual Network Operators (MVNOs), Wireless Internet Service Providers (WISPs), Government, etc.
What You Can Offer Us
Act as the subject matter expert within the Marketing organization for assigned industry and customer segment.
Collaborate closely with sales to develop and execute best-in-class ABM programs for named accounts to increase awareness and drive pipeline growth.
Create marketing strategy based on buyer personas, competitive positioning, commercial insight, and Company goals.
Author thought leadership content, including feature stories, blog content, presentations, infographic, case studies, sales enablement, and webpage content.
Partner with Senior Manager and Digital Marketing team on use of effective channel tactics, including industry events, seminars and webinars, digital marketing activities, and web and print advertising programs.
Gather market intelligence and ongoing customer feedback to ensure materials are compelling and differentiated in the market.
Conduct quarterly customer interviews to gain a strong understanding of the customer journey and uncover segment pain points and opportunities.
Collaborate with Sales Operations to measure and report on the success of campaigns and optimize approach based on analytics and data.
Other duties as assigned.
What You Need to Succeed
Bachelor’s degree required; advanced degree within Marketing or related field preferred
6 years B2B marketing experience, with a focus on ABM, field marketing, or demand generation required
Aptitude for leveraging digital marketing, digital advertising, and sales acceleration tools and technologies
Experience with CRM tools
Wireless or Telecom industry and business-to-business experience strongly preferred
Approximately 15% travel may be required to support the position’s responsibilities .
Strong written and oral communication skills, including the ability to present ideas and suggestions clearly and effectively.
Ability to work with different functional groups and levels of employees to effectively and professionally achieve results.
Strong ability to take technical and solutions information and transform into compelling value propositions to address customer needs.
American Tower is proud to be an equal opportunity employer and will not discriminate against an applicant or employee based on age, sex, sexual orientation, gender identity, race, color, creed, religion, national origin or ancestry, citizenship, marital status, familial status, disability, military or veteran status, genetic information, pregnancy or any other characteristic protected under applicable law.
American Tower (the “Company”) is an equal opportunity employer and is committed to a diverse workforce. The Company is committed to a policy of equal employment and will not discriminate against an applicant or associate based on his or her age, sex, sexual orientation, gender identity, race, color, creed, religion, national origin or ancestry, citizenship, marital status, familial status, physical or mental disability, handicap, military or veteran status, genetic information, pregnancy or any other category protected under federal, state or local law, regulation or ordinance.
To ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans’ Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process can contact us at (617) 587-7911 for assistance.
- American Tower Jobs