Charles River Laboratories Marketing Manager, Discovery Technology Platforms in Wilmington, Massachusetts
Marketing Manager, Discovery Technology Platforms
Req ID #: 33837
Location: Wilmington, MA, US, 01887
We are seeking an experienced Marketing Manager in Marketing at our site in Wilmington.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Design develop and implement Global Discovery Services marketing plans and programs to support business goals and objectives, and identify new opportunities to increase market share.
Provide direction and leadership to events, website, creative and marketing support teams to generate maximum market awareness and ROI (value). Work with operations, sales and marketing staff to develop and implement strategies, portfolio development plans and positioning and messaging plans consistent with both corporate and business unit branding platforms.
Manage the planning, organization and execution of marketing materials, brochures as well as other publications in support of company wide services, in alignment with other marketing team members.
Participate in vision, strategy, organization and execution of corporate trade shows.
Conduct regular sales trade show and market insight trips, including customer field travel with representatives.
Participate in design, development and implementation of sales training programs.
Research and analyze customer behavior to identify major factors influencing buyer behavior and to define the buying process.
Assist with the development and implementation of tactical marketing plans to support and achieve overall CR business goals and objectives, with a special emphasis on value creation across our entire portfolio.
Work closely with company and client scientists to identify opportunities to enhance and expand service offerings.
Working with Business Analytics and Clients Services, prepare detailed competitive market analyses and strategic options to grow marketing share including modeling of alternative business scenarios.
Identify and create synergistic marketing programs that cross product and business unit lines.
Identify value added opportunities to strengthen financial performance of business. Develop valued-based pricing models.
Participate in vendor selection management in the execution of marketing objectives.
Keep abreast of current trends and practices in the industry.
Perform all other related duties as assigned.
Education: Bachelor’s Degree (B.A./B.S.) or equivalent in marketing or related discipline. Technical background preferred. MBA preferred.
Experience: Minimum 5 years related experience or equivalent in a combination of marketing, sales, product management, communications and business management positions within a technical environment (e.g., biotech, pharmaceutical, medical device company, hospital, or laboratory).
Other: Proven ability to work both independently and in cross-functional teams to achieve established goals. Excellent verbal and written communication skills. Proficient with Microsoft applications including Excel and PowerPoint.
For 70 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about.
The Marketing Manager for Drug Discovery Technology Platforms will have a unique opportunity to collaborate with highly skilled scientists in marketing their unique capabilties to a global audience. Working with business stakeholders, the Marketing Manager will help define marketing objectives and strategies, and translate strategies into communication tactics, including project management, planning, and scheduling. The Marketing Manager will leverage all the resources of this enterprise-class organization (marketing automation platform, SFDC CRM, market research tools, in-house copyediting and creative team, etc.) to design and produce campaigns using a variety of tactics and channels to help the business meet its revenue objectives. He or she will also work with sales management to support sales efforts, and with events management to maximize the Drug Discovery Technology Platforms visibility and return on investment at conferences, seminars and other events.
About Corporate Functions
The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.
About Charles River
Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients’ clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.
With over 11,000 employees within 70 facilities in 18 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client’s unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world. And in 2016, revenue increased by 23.3% to $1.68 billion from $1.36 billion in 2015.
At Charles River, we are passionate about our role in improving the quality of people’s lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly supported the development of 70% of the drugs approved by the FDA in 2016.
For more information, please visitwww.criver.com.
Equal Employment OpportunityCharles River Laboratories, Inc. is an Equal Opportunity Employer M/F/Disabled/Vet