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Charles River Laboratories Digital Experience Project Manager, SEO in Wilmington, Massachusetts

Digital Experience Project Manager, SEO

Req ID #: 103121

Location:

Wilmington, MA, US, 01887US

At Charles River, we are passionate about improving the quality of people’s lives. When you join our global family, you will help create healthier lives for millions of patients and their families.

Charles River employees are innovative thinkers, who are dedicated to continuous learning and improvement. We will empower you with the resources you need to grow and develop in your career.

As a Charles River employee, you will be part of an industry-leading, customer-focused company at the forefront of drug development. Your skills will play a key role in bringing life-saving therapies to market faster through simpler, quicker, and more digitalized processes. Whether you are in lab operations, finance, IT, sales, or another area, when you work at Charles River, you will be the difference every day for patients across the globe.

IMPORTANT: In order to be considered for this position,a resume/CV must be uploaded and submitted during the application process. Please make sure work history and education are added correctly.

Job Summary

We are seeking an experiencedDigital Marketing Project Manager for SEO and SEM. This position will work within our Corporate Marketing Department to be located at our facility in Wilmington, MA or remote.The Digital Marketing Project Manager for SEO and SEM is responsible for identifying strategy and leading the implementation for search engine optimization (SEO) and search engine marketing (SEM). Use current web analytics tools and incorporate additional resources such as software and external consultants to communicate performance and trends to drive strategic decisions on content and functionality. As the project manager, lead the marketing and operations teams to ensure alignment corporate goals within and between businesses of the public website.

The following are the responsibilities related to the Digital Marketing Project Manager, SEO:

  • Support and execute SEO and SEM strategy to enhance the standing of the company website in organic and paid search listings

  • Review search rankings and performance across the major search engines, including country-specific search engines for translated content, to develop a strategic plan for optimizing appropriate web pages for key branded and generic terms

  • Evaluate paid search campaigns and optimize as needed to improve ROI

  • Evaluate redirects, click rate, bounce rate, and other metrics to improve KPIs

  • Provide analysis and recommendations for website content and metadata, and implement as needed

  • Prepare and present reports regularly to enact change

  • Identify problems and deficiency and implement solutions in a timely manner

  • Stay up-to-date and share the latest SEO, SEM, and digital marketing latest trends and best practices with the team

  • Work with web developers, 3rd party vendors, and marketing teams to properly implement SEO and SEM best practices

  • Manage, maintain, and provide training on software and tools used for SEO and SEM

  • Continually suggest improvements for process and productivity optimization

  • Perform all other related duties as assigned

Job Qualifications

The following are the qualifications related to the Digital Marketing Project Manager, SEO position:

  • Education: Bachelor's degree (B.A./B.S.) or equivalent in communications, marketing, journalism/English, advertising, or related discipline.

  • Experience: 4+ years of directly-related marketing communications experience, including web content, SEO, and SEM

  • An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above.

  • Certification/Licensure: Google Analytics, Google AdWords, and Conductor Searchlight certifications a plus.

  • Other: Excellent written and verbal communication skills. A wide degree of creativity and latitude is expected. Proficiency with Google Analytics, Google Search Console, Google AdWords, Drupal or similar content management systems, Conductor or similar SEO tools, and Microsoft Office products required.

IMPORTANT: A resume is required to be considered for this position.If you have not uploaded your resume in your candidate profile, please return to upload field and attach your resume/CV.

About Corporate Functions

The Corporate Functions provide operational support across Charles River in areas such as Human Resources, Finance, IT, Legal, Sales, Quality Assurance, Marketing, and Corporate Development. They partner with their colleagues across the company to develop and drive strategies and to set global standards. The functions are essential to providing a bridge between strategic vision and operational readiness, to ensure ongoing functional innovation and capability improvement.

About Charles River

Charles River is an early-stage contract research organization (CRO). We have built upon our foundation of laboratory animal medicine and science to develop a diverse portfolio of discovery and safety assessment services, both Good Laboratory Practice (GLP) and non-GLP, to support clients from target identification through preclinical development. Charles River also provides a suite of products and services to support our clients’ clinical laboratory testing needs and manufacturing activities. Utilizing this broad portfolio of products and services enables our clients to create a more flexible drug development model, which reduces their costs, enhances their productivity and effectiveness to increase speed to market.

With over 17,000 employees within 90 facilities in 20 countries around the globe, we are strategically positioned to coordinate worldwide resources and apply multidisciplinary perspectives in resolving our client’s unique challenges. Our client base includes global pharmaceutical companies, biotechnology companies, government agencies and hospitals and academic institutions around the world. And in 2019, revenue increased to $2.62 billion.

At Charles River, we are passionate about our role in improving the quality of people’s lives. Our mission, our excellent science and our strong sense of purpose guide us in all that we do, and we approach each day with the knowledge that our work helps to improve the health and well-being of many across the globe. We have proudly supported the development of 85% of the drugs approved by the FDA in 2019.

Equal Employment Opportunity

Charles River Laboratories is an Equal Opportunity Employer - M/F/Disabled/Vet.

If you are interested in applying to Charles River Laboratories and need special assistance or an accommodation due to a disability to complete any forms or to otherwise participate in the resume submission process, please contact a member of our Human Resources team by sending an e-mail message to crrecruitment_US@crl.com. This contact is for accommodation requests for individuals with disabilities only and cannot be used to inquire about the status of applications.

For more information, please visit www.criver.com.

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