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Citizens Bank Website Strategy Manager. in Westwood, Massachusetts


The Website Strategy Manager will be responsible for overseeing the public website activities and strategic roadmap for Citizens public website. This positon will play an integral role in building out the roadmap for a portfolio of products and non-products for Citizens public Website.

The Website Strategy Manger will collaborate directly with members of the Digital Sales team and business stakeholders to deliver best in class website solutions. In addition, this role is responsible for maintaining and optimizing the public website and driving potential customers through the Awareness, Interest, Decision, and Action (AIDA) model. This role requires an agile mindset and the ability to foster a dynamic, entrepreneurial, passionate environment. This role will be focused on continuous improvement and identifying new opportunities and what’s next.


  • Develop and execute the roadmap for your portfolio of products and non-products

  • Partner with digital sales and channel leads to deliver optimal experience on dotcom for the other consumer lending products

  • Deliver client experiences that are consistent across the public site

  • Gather requirements to produce digital solutions

  • Focus on the end-to-end experience

  • Manage product roadmaps that include modernization

  • Support site health practices

  • Communicate regularly with marketing partners and provide update to senior leaders



  • Education: Bachelor’s degree required

  • 3+ years in digital marketing or website management roles

  • Experience with content management practices – planning, execution, rapid publishing, testing/QA, and reporting

  • Experience working with OpenText TeamSite, Adobe Experience Manager or other CMS platforms

  • Working knowledge of Microsoft Office software applications (Word, Excel, PowerPoint, Outlook)

  • Experience working in JIRA software a plus

  • Strong interpersonal, verbal and written communication skills

  • Creative, analytical and with a strong attention to detail and quality assurance mindset

  • Ability to take initiative and work on competing priorities in a fast paced environment

  • Ability to work well independently and in an Agile based team environment


Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

It is the policy of Citizens to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, colleague or a dependent’s reproductive health decision making, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, genetic characteristic, citizenship, veteran or military status, marital or domestic partner status, family status/parenthood, victim of domestic violence, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer/Disabled/Veteran

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.