Citizens Bank Sr. Product Marketing Partner in Westwood, Massachusetts
In our Product Marketing Strategy Partner role, your primary responsibilities are to nurture and build brand equity for Citizens Consumer Checking, drive interest and adoption of its products and services. This is both a strategic and executional role in which you will participate in the development, advocacy and execution of integrated marketing plans.
Develop and help lead marketing strategy and vision to achieve overall business objectives and revenue goals
Influence and partner with cross-functional team to design and deliver quarterly and annual integrated marketing plans (spanning all channels - direct mail, email, social, paid media, etc) to achieve business line goals and objectives.
Serve as primary liaison between business lines and marketing partners, ensuring the broader marketing team is fully versed on all aspects of business line products, pricing, value proposition and competitive differentiators
Partner with Product leadership team as well as key business partners to ensure understanding of and alignment on marketing strategy/plans and strategic priorities
Develop and manage project budgets/forecasts
Proactive in managing risk, ensure all programs are implemented in full compliance with defined processes and regulatory guidelines
Experience and Skills:
Ability to think strategically and creatively
Broad marketing communications experience including advertising, direct, digital, branch merchandising and public relations
Experience developing insightful and clear creative, advertising and/or media briefs
Ability and desire to work well within a team
Experience managing indirectly/influencing
Ability to review data, interpret results and create actionable and measurable strategies
Ability to manage multiple projects simultaneously while delivering on schedule/budget
Excellent interpersonal and communication skills
A go-getter and a doer who is accountable and has high expectations for their work
Attention to detail a must
Preferred Experience and Skills:
8 years financial marketing experience
Financial Services experience preferred
- Bachelor degree required, MBA or equivalent experience preferred
Hours and Work Schedule
Hours per Week: 40
Work Schedule: Monday through Friday
Why Work for Us
At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.
Equal Employment Opportunity
It is the policy of Citizens to provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to race, color, ethnicity, religion, gender, pregnancy/childbirth, colleague or a dependent’s reproductive health decision making, age, national origin, sexual orientation, gender identity or expression, disability or perceived disability, genetic information, genetic characteristic, citizenship, veteran or military status, marital or domestic partner status, family status/parenthood, victim of domestic violence, or any other category protected by federal, state and/or local laws.
Equal Employment and Opportunity Employer/Disabled/Veteran
Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.
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