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Citizens Bank Senior Product Marketing Partner in Westwood, Massachusetts


The Product Marketing Partner will ensure flawless execution of marketing campaigns and always-on tactics to enable the division to drive growth while reducing risk and cost. This role will lead end-to-end execution of all marketing activities for the assigned product(s) or line(s) of business. The marketing channels include direct marketing (DM/EM/TM), digital marketing (SEM, ODA, social, website), editorial articles, retail branch printed and digital signage, as well as overall project management for fully integrated marketing campaigns.

The Product Marketing Partner will collaborate with key partners, line of business stakeholders, and external vendors while ensuring an excellent customer experience. Key partners include Growth Strategy, Content Strategy, Greenhouse (internal creative agency), external agencies, Brand & Advertising, Marketing Data & Analytics Squad, Marketing Operations (COE), Legal/Compliance, Sales and Strategy, and Digital SMEs.

Primary Responsibilities

  • Flawless End-to-End Marketing Execution (60%) – Develop, implement, and track marketing programs such as Direct Mail, Email, SEM ad copy, Digital Units for ODA, social posts, editorial articles, web plans, and landing pages

  • MRM/Aprimo/OneView workflow ownership of all assets; including any discussion with legal/compliance

  • Develop and manage project schedules and identify key dependencies across tactics to ensure on-time delivery. Ownership of all marketing project plans, including direct marketing matrix and instructions for internal data teams and external vendors.

  • Manage campaign costs and vendor payments to ensure compliance with internal finance and budget policies and on-budget delivery

  • Creative Brief development for tier 1 or non-strategic activities

  • QC of data and creative audits in partnership with internal and external agencies and vendor partners (Epic, Zeta, etc)

  • Post-launch validation to ensure accuracy

  • Lead Integration & Innovation Across All Channels (25%) – Spearhead cross-channel integration to ensure a seamless and consistent customer experience, while identifying opportunities to drive efficiency with innovative channel solutions and optimizations

  • Ensure creative and copy is fit for channel and utilizes channel best practices

  • Work with Retail Marketing Partner and sales & strategy to ensure retail partner alignment & engagement

  • Production: work with print and postage partners to drive efficiencies

  • Email: ensure email best practices employed and Real Time Messaging employed where possible

  • Landing Pages: mobile first execution for landing pages

  • Digital - excellence for all digital assets, including appropriate tracking via tagging and pixel placements through collaboration with digital analytics and web teams

  • Track and report on the performance and efficiency of campaigns (15%) – Track execution and performance of various marketing activities and provide insight and recommendations for future campaigns

    Required Skills/Experience:

  • Excellent interpersonal and communication skills to develop and nurture relationships, influence key stakeholders, and resolve conflicts independently to mutually agreeable solutions

  • Strong prioritization skills and ability to quickly re-prioritize in a dynamic environment

  • Track record of developing creative solutions and strategies to complex problems

  • Self-starter with strong attention to detail, high sense of urgency and ability to work on multiple projects under pressure and meet deadlines

  • Computer proficiency, including MS Office (specifically Power Point and Excel)


Preferred Skills/Experience:

  • Familiarity with Agile methodology a plus

  • Experience with new product/program launches and development of go-to-market launch plans

  • Experience in financial services and/or a large corporation

  • Experience with MRM systems a plus


  • Bachelor's degree in business administration, marketing, communications, or a related field

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer/Disabled/Veteran

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.