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Citizens Bank Point of Sale Lending Marketing Strategy Partner in Westwood, Massachusetts

Description

As the Point of Sale Lending Marketing Strategy Partner, your primary responsibilities are to nurture and build brand equity for Citizens Point of Sale Lending, drive interest and adoption of its products and services. This is both a strategic and executional role in which you will participate in the development, advocacy and execution of integrated marketing plans.

Responsibilities:

  • Develop and help lead marketing strategy/vision to achieve overall business objectives and revenue goals

  • Influence and partner with cross-functional team to design and deliver quarterly and annual integrated marketing plans to achieve business line goals and objectives.

  • Serve as primary liaison between business lines and marketing partners, ensuring the broader marketing team is fully versed on all aspects of business line products, pricing, value proposition and competitive differentiators

  • Partner with Product leadership team as well as key business partners to ensure understanding of/alignment on marketing strategy/plans and strategic priorities

  • Develop and manage project budgets/forecasts

  • Proactive in managing risk, ensure all programs are implemented in full compliance with defined processes and regulatory guidelines

Qualifications

Required Skills/Experience:

  • Ability to think strategically and creatively

  • Broad marketing communications experience including advertising, direct, digital, branch merchandising and public relations

  • Experience developing insightful and clear creative, advertising and/or media briefs

  • B2B marketing and digital marketing experience strongly preferred

  • Ability and desire to work well within a team

  • Experience managing indirectly/influencing

  • Ability to review data, interpret results and create actionable and measurable strategies

  • Ability to manage multiple projects simultaneously while delivering on schedule/budget

  • Excellent interpersonal and communication skills

  • A go-getter and a doer who is accountable and has high expectations for their work

  • Attention to detail a must

  • Minimum 8 years financial marketing experience

    Education, Certifications and/or Other Professional Credentials:

    Bachelor degree required

    MBA or equivalent experience preferred

    Hours and Work Schedule

    Hours per Week: 40

    Work Schedule: Monday-Friday 8:00AM-5:00PM

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer/Disabled/Veteran

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.

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