Citizens Bank Point of Sale Lending Marketing Strategy Partner in Westwood, Massachusetts
As the Point of Sale Lending Marketing Strategy Partner, your primary responsibilities are to nurture and build brand equity for Citizens Point of Sale Lending, drive interest and adoption of its products and services. This is both a strategic and executional role in which you will participate in the development, advocacy and execution of integrated marketing plans.
Develop and help lead marketing strategy/vision to achieve overall business objectives and revenue goals
Influence and partner with cross-functional team to design and deliver quarterly and annual integrated marketing plans to achieve business line goals and objectives.
Serve as primary liaison between business lines and marketing partners, ensuring the broader marketing team is fully versed on all aspects of business line products, pricing, value proposition and competitive differentiators
Partner with Product leadership team as well as key business partners to ensure understanding of/alignment on marketing strategy/plans and strategic priorities
Develop and manage project budgets/forecasts
Proactive in managing risk, ensure all programs are implemented in full compliance with defined processes and regulatory guidelines
Ability to think strategically and creatively
Broad marketing communications experience including advertising, direct, digital, branch merchandising and public relations
Experience developing insightful and clear creative, advertising and/or media briefs
B2B marketing and digital marketing experience strongly preferred
Ability and desire to work well within a team
Experience managing indirectly/influencing
Ability to review data, interpret results and create actionable and measurable strategies
Ability to manage multiple projects simultaneously while delivering on schedule/budget
Excellent interpersonal and communication skills
A go-getter and a doer who is accountable and has high expectations for their work
Attention to detail a must
Minimum 8 years financial marketing experience
Education, Certifications and/or Other Professional Credentials:
Bachelor degree required
MBA or equivalent experience preferred
Hours and Work Schedule
Hours per Week: 40
Work Schedule: Monday-Friday 8:00AM-5:00PM
Why Work for Us
At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.
Equal Employment and Opportunity Employer/Disabled/Veteran
Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.
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