Citizens Enterprise Content Marketing Strategist in Westwood, Massachusetts
Overview of Role
The Enterprise Content Marketing Strategist will lead the content marketing program approach for banking products critical to the organization’s success. Your contributions will be instrumental in delivering key content and messages to our customers and deepening their relationship with the bank. Responsibilities • Defines enterprise content marketing strategies that drive awareness, engagement, and retention • Delivers insights and research to inform recommendations • Prepares creative and data-driven multi-channel content and distribution recommendations with consideration for customer needs, desired business outcomes, budget, and resource availability • Manages execution of interactive content and social strategies that drive action through distinctive and relevant content experiences • Balances competing priorities and supports multiple business line relationships and content marketing strategies • Partners with internal and external delivery partners to execute proposed strategies on-time and within budget • Works independently, managing relationships, meetings, project execution and deliverables • Partners with channel distribution teams to ensure successful execution of plans, with a large focus on website and social media • Manages budget commitment and billing functions related to content plans • Identifies internal thought-leaders in the bank to leverage for content development • Analyzes results and delivers regular reporting with insights back to partners and Enterprise Content Strategy team to assess outcomes and optimize future plans • Delivers digital content and marketing expertise to peer teams
Experience and Qualifications
Digital content experience in publishing, marketing, or website content teams
5-7 years digital marketing/content marketing experience
3-5 years social media marketing, with emphasis on engagement tactics and paid distribution
Content measurement and digital analytics platform experience
Vendor/agency management experience
Strategic thinker who can see the big picture
Self-starter and self-motivated
Excellent verbal and written communication skills
Ability to present effectively and influence others
Bachelor’s Degree in related field required
Hours & Work Schedule
Hours per Week: 40
This position is not available in Colorado
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Why Work for Us
At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.
Equal Employment and Opportunity Employer/Disabled/Veteran
Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.
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