Job Information
RaySecur Director of Marketing in Westwood, Massachusetts
Director of Marketing
Westwood, MA, United States, Hybrid
Company Description
RaySecur is a high growth tech company revolutionizing security imaging with the world’s first desktop scanners capable of seeing inside objects. We provide x-ray like imaging without any harmful x-rays in real-time and 3D. Our systems are used by Fortune 500 companies and governments around the world, backed by cutting-edge AI software and 24/7 expert support, to protect people and organizations from hidden threats.
Job Description
RaySecur is currently seeking a Director of Marketing to join our growing team. Reporting directly to the COO, you will be critical to our lead acquisition str ategy and building brand awareness . Ideally you will leverage digital marketing expertise to support a holistic campaign approach – including trade show support and content creation. The ideal candidate possesses the right blend of grit, skill, and a passion for learning and testing new things.
Who We Are
We are a fast-paced, rapidly growing, and dynamic company with an all-star customer base helping to make the world a safer place. We are entrepreneurs at heart, always challenging the status quo and always ready to tackle the next challenge. We think strategically but are not afraid to roll up our sleeves and get the job done no matter how big or small. We are dedicated and focused, but also make time to play and celebrate our successes.
Our values are:
Aligned - in achieving the best outcomes for our customers.
Driven - to be world class, leading with expertise to deliver value at the highest level.
Focused - on setting clear priorities and achieving objective measures of success.
Caring - in all our interactions, demonstrating empathy, inclusion, and respect.
Innovative -continuously learning and pushing the boundaries of what’s possible.
Who You Are
You are an achiever and self-starter with a track record of consistently exceeding expectations. You are not looking for a job. You want to make an impact. You thrive in a fast-paced environment with few constraints. You are results-driven and able to quickly define a strategy, execute, and course correct when needed. You know how to be a positive voice on a team and understand that a team wins and loses together. You are eager to hit the ground running and build a strong team in the next 12 – 18 months.
Responsibilities
Own the Marketing Roadmap:
Own and drive the roadmap of marketing campaigns and activities to drive qualified leads and company revenue targets.
Appropriately resource each marketing campaign and allocate budget to best achieve company revenue targets.
Campaign Execution:
Own and drive execution of the event calendar, including industry tradeshows, virtual events and speaking opportunities.
Collaborate with sales on nurture and re-engagement campaigns.
Work with external resource to optimize and scale performance marketing campaigns on Google and LinkedIn to drive qualified leads
Analyze campaign performance
Content Development:
Own and expand the content calendar to reflect the topics that are most important to our prospects and that most effectively showcase our products and capabilities.
Collaborate with consultants and internal subject matter experts in development of content to generate highly qualified leads.
Test different content topics and formats to understand what performs best for specific audiences.
Analyze content performance to optimize topic selection and content format as the content marketing program evolves.
Campaign Results:
Define reports to illustrate campaign performance and ROI.
Implement best-practice approaches to improve inbound engagement, funnel velocity and conversion rate.
Oversee Marketing and Sales Operations
Oversee the sales and marketing operations workflow and ensure that it runs efficiently and effectively
Ensure the company has access to relevant and accurate reports to make the best possible decisions to scale the business.
Other responsibilities:
Be a brand champion, by ensuring the company’s messaging and design are consistent across all channels, campaigns, and content.
Direct contractors and external vendors in the creation of supporting marketing materials.
Provide support to company peers as needed.
And other professional responsibilities as they relate to this position
Required Qualifications
10+ years of B2B marketing experience, preferably in a high growth tech or start-up company environment
Proven track record of successfully developing and managing multi-faceted demand-generation strategies
Proficiency in using marketing automation platforms, particularly Hubspot
Strong analytical skills, including SEO and social engagement.
Excellent communication, writing, and interpersonal skills
Strong attention to detail
Experience working in a fast-paced emerging growth environment a plus
AN EQUAL OPPORTUNITY/DRUG-FREE EMPLOYER
We are an equal opportunity employer and do not discriminate against any applicant because of race, color, religion, sex, national origin, age, disability, sexual orientation, marital status or any other class protected by federal, state or local law.
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