Job Information
Angiotech Director Digital Marketing in Westwood, Massachusetts
Surgical Specialties CorporationDirector Digital MarketingWestwood, MA 02090
Director Digital Marketing
Location: Westwood, MA
Surgical Specialties Corporation, is focused on developing and manufacturing new, innovative and reliable products for a variety of surgical procedures. Our products are distributed worldwide by sales and marketing professionals recognized throughout the industry for their clinical expertise and outstanding customer service.
Basic Summary:
Reporting to the VP of Marketing, the Director of Digital Marketing will play a central role in developing a comprehensive digital marketing strategy, establishing the required infrastructure, and executing the marketing plans. In collaboration with the Product Marketing team and agency partners, you will maximize traffic, lead generation, customer acquisition, engagement, and retention through all digital channels including web, e-commerce, email, and social media.
The successful candidate:
Enhance end-to-end customer experience across digital channels and customer touch points.
Develop new and creative growth strategies through digital marketing.
Identify critical conversion points and drop off points and optimize user funnels.
Manage eCommerce system and identify potential enhancements.
Build targeted email campaigns and manage CRM database and segmentation.
Create and manage PPC campaigns with Google and Facebook Ads. Experience with retargeting.
Plan and manage Social Media Channels
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Deliver monthly status report to management.
REQUIREMENTS
Minimum 5 years of professional experience in digital marketing.
Proven and deep experience managing paid media campaigns.
Proven experience in developing email marketing programs.
Excellent verbal/written communication, presentation and storytelling skills
Strong quantitative, analytical and problem-solving capabilities
Organized and process-oriented with the ability to juggle multiple tasks simultaneously.
Experience working with
Marketing Automation (Hubspot)
PPC platforms (Google Ads, Facebook Ads, LinkedIn Ads)
Web Analytics (Google Analytics)
CMS (WordPress, WooCommerce)
SEO
At Surgical Specialties (SSC) we value our employees and we expect them to share our Corporate Values
SSC Value and Leadership Traits
PRIDE
PassionateCustomer Service
RelentlessCommitment to Quality
IntenselyCollaborative
Drive for Results
Entrepreneurial and Ethical
Please send resume toHRSSC@surgicalspecialties.com
Surgical Specialties Corporation is an Equal Opportunity Employer M/F/D/V