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Citizens Digital Banking Product Manager in Westwood, Massachusetts


The Digital eCommerce Product Manager is responsible for developing a differentiated, world class, digital shopping and sales experience for Banking Products. This position is responsible for the strategy and execution of driving transformation and innovation in our Digital Acquisitions team to support our aggressive digital sales plan.

Primary responsibilities include:

  • Creating and optimizing the digital shopping and application experience for wide range of Consumer and Small Business Banking products such as Checking & Deposits, Student Lending, HELOC, Mortgage , Credit Cards , Business Banking or Wealth management.

  • Researching, analyzing and executing strategies and tactics to increase online application start and completion rates, driving customer cross sell and customer acquisition

  • Performing competitive analysis, monitoring competitive activity and reacting to online trends

  • Creating and maintaining digital sales strategy roadmap and forecast

  • Analyzing and reporting on digital sales plans/forecasts

  • Leading large projects designed to provide an optimal digital sales experience, leveraging digital best practices

  • Partnering with a number of internal groups to drive digital demand and sales while maintaining a seamless transition across all digital experiences

  • Monitoring and managing risk associated with online application processes and procedures

  • Utilizing market knowledge and trends to inform design and strategy


Required Skills/Experience:

  • 7 years’ experience in eCommerce and/or Digital Sales preferably in Financial Services and/or Start-up.

  • Strong leadership and relationship building skills

  • Demonstrated thought leadership in the digital space

  • Web analytics, user experience and optimization experience

  • Ability to effectively solve problems, present solutions and resolve conflicts

  • Strong interpersonal, verbal and written communication skills

  • Creative, analytical and takes initiative, along with a strong attention to detail

  • Ability to work on competing priorities in a fast paced environment with competing priorities

  • Experience with annual sales planning, forecasting, and competitive benchmarking

  • Experience creating, analyzing and delivering sales funnel performance reports

    Preferred Skills/Experience:

  • Experience, and background within the Financial Industry

  • Strong prioritization skills and ability to quickly re-prioritize in a dynamic environment

  • Familiarity with Agile methodology

    Education, Certification and/or Other Professional Credentials:

  • Bachelor's Degree required

    Hours and Work Schedule:

  • Hours per Week: 40

  • Work Schedule: 8:00am - 5:00pm; Monday – Friday


Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.

Why Work for Us

At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.

Equal Employment Opportunity

Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.

Equal Employment and Opportunity Employer/Disabled/Veteran

Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.