Citizens Bank Content Copywriting Manager in Westwood, Massachusetts
There’s no better time to be a Citizen! We are growing and looking for a Content Copy Manager to lead our team of writers within Greenhouse, our award winning, in-house agency. Our mission is to create best-in-class content that helps educate, entertain, and create empathy with our readers.
The Content Copy Manager is a conceptual thinker and collaborative partner who pushes the envelope and guides a team of writers and freelancers to ideate and produce engaging and impactful content that connects with social audiences. You are a storyteller with demonstrated strength in bridging strategy through language that cuts through the clutter and engages an audience.
An inspirational leader, mentor and doer who knows that words are just part of the picture and is eager to guide the team as well as work directly with designers, content strategists, UX and other key stakeholders to deliver relevant experiences across platforms. The Content Copy Manager will be the greatest advocate for our work but will also listen and internalize feedback so that the team can come back with creative that exceeds expectation.
This role will report to the Head of Greenhouse in-house agency. They will be challenged to continually raise the bar on content creation. Must have a proven ability to manage, present and communicate creative solutions professionally and succinct.
Write engaging, cohesive copy across multiple channels (including digital, video, social, etc) and within the appropriate voice to fit the audience
Consistently maintain high standards of writing to enhance and elevate engagement
Use storytelling and strategic insights to actively shape and express a brand to be culturally relevant and engaging to various audiences
Responsible for developing and overseeing branded content creation to drive measured awareness, engagement, and action across all channels
Provide strategic leadership of the creative content copy team including management of feedback cycles and decisions authority (approval) on executions
Expertly managing the creative process, to keep things flowing smoothly, continually reviewing and optimizing every piece of content your team produces
Develops and nurture relationships with in-house agency colleagues—creative, account management, traffic —operating as a positive agent for improving internal communications and workflow
Push, evolve and maintain brand and editorial standards across all forms of content
Work with internal partners to develop digital content in numerous formats (written, static visual, motion graphics, etc.) with a focus on empathy, personality, and customer needs
Ensure all content and copy is on brand, consistent in terms of style, quality, and tone and optimized for SEO and user experience across all channels
Collaborate with designers and other team members to brainstorm and execute new ideas, considering new and interesting ways to attract and engage customers with an emphasis on emerging trends and best practices
8+ years’ content writing experience in-house marketing, agency and/or digital team
Cross functional leader and people manager with 5+ years’ leadership experience
Excellent creative online portfolio
Deep understanding of social platforms (LinkedIn, Facebook, Instagram, YouTube, Twitter, Pinterest, SnapChat and TikTok)
A passion and expertise for inspiring existing talent and recruiting new talent including a bench of freelancers
Excellent communication and interpersonal skills with the ability to identify and respond to situations quickly, with poise and confidence
Strong critical thinker and problem solver
Expert knowledge in best practices in SEO/SEM, Social, email, copy editing and grammar
Ability to quickly absorb, express and expand upon Brand Standards
Deep understanding the fundamentals, current challenges, best practices and future trends of the digital landscape
Excellent organization and decision-making skills with ability to juggle multiple projects simultaneously
Thrives to meet aggressive deadlines in a fast-paced environment
Strong written and oral communication skills
Must be able to work collaboratively and independently
Fluent in Word & Excel. Knowledge of PowerPoint
Proficient in Mac environment + collaboration technology - Slack, Jira, Confluence, and workflow tool (Aprimo)
Experience developing content and/or integrated marketing for financial products, or highly regulated industries (preferred)
Why Work for Us
At Citizens, you'll find a customer-centric culture built around helping our customers and giving back to our local communities. When you join our team, you are part of a supportive and collaborative workforce, with access to training and tools to accelerate your potential and maximize your career growth.
Equal Employment Opportunity
Citizens, its parent, subsidiaries, and related companies provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague’s or a dependent’s reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.
Equal Employment and Opportunity Employer/Disabled/Veteran
Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.
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