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RedHat Vice President, Product Portfolio Marketing in Westford, Massachusetts

About the job

The Red Hat Marketing team is looking for a Vice President of Product Portfolio Marketing to join us in Westford, MA. In this role, you will manage the overall go-to-market strategy and messaging framework for Red Hat’s portfolio of products, technologies, and solutions aligned with our corporate strategy and technical priorities. Reporting to the Head of Products and Technologies and partnering closely with the Corporate Marketing role, you’ll serve as a point of contact across all business units, product lines, and services offerings, as well as a contact between product and corporate marketing. You’ll champion the overall portfolio and open hybrid cloud architecture, and serve as a vital spokesperson to internal and external audiences.

To succeed in this role, you’ll need to be experienced with positioning a portfolio of products aimed at technical and business buyers, ideally with a background combining product marketing, product management, and business leadership. You’ll be responsible for multiple areas, including: go-to-market programs, vertical marketing, portfolio competitive, portfolio architecture, get to market programs, and portfolio and product enablement. Experience at a large company and start-up is helpful, with the need to get involved, and scale in a fast-growth environment. Using data driven insights, influential skills, and credible market knowledge, you’ll partner closely with other leaders across corporate marketing, product management, engineering, chief technologists, and field organizations to bring market intelligence and the voice of the customer to internal operations, and to implement compelling go-to-market strategies and successful launches.

What you will do

  • Influence portfolio strategy and direction through content and research that connects people with opportunities

  • Create and enable compelling content for customer and partner conversations

  • Amplify Red Hat’s presence in the market through subject matter expertise, analyst relations and advocacy

  • Guide positioning and messaging that supports scaling our core business and extends Red Hat to Cloud Services and Edge architecture and portfolio

  • Empower the field and partners to increase demand with enablement, solid messaging, and differentiation

  • Manage cross-portfolio and cross organizational product marketing initiatives, bringing together and aligning all business units and product teams to tell an integrated, portfolio story to the field and the market

  • Guide close collaboration with product marketing and product groups to ensure common go-to-market themes, sales enablement processes, and product launches

  • Serve as the voice of the customer and the market, using data, deployment patterns, and customer implementations to create compelling go-to-market programs and portfolio use cases

  • Support partners and customers as they convert emerging technologies into compelling solutions based on Red Hat’s portfolio

  • Meet with customers and partners to identify and understand key customer challenges and market gaps, and to help increase awareness, cross sell and up sell, and improve overall customer and partner engagement

  • Manage strategic plans for analyst relations, working closely with the AR team and other product marketers, to achieve a coherent portfolio story and positive analyst relationships

  • Use customer and competitive insights to increase awareness of behaviors and motivations for our customers and prospects; bring customer insights across sales, marketing, and product teams in a consistent and structured way

  • Manage enterprise wide collaboration and product marketing best practices

  • Actively seek out opportunities for better alignment, collaboration, and efficiencies to create solid impact and value to product groups

What you will bring

  • 15+ years of relevant product marketing experience with increasing responsibility

  • Experience leading a large team directly and indirectly influencing other organizations

  • Experience working in a matrixed organization with success sponsoring, collaborating, and influencing initiatives across teams

  • 10+ years of software industry experience with a clear understanding of the open source development model

  • Combination of visionary, strategic, and pragmatic skills, encompassing excellent strategic product marketing abilities and practical tactical involvement

  • Proven success dealing with complexity at a global level, across multiple channels and multiple product lines, with regard to multiple competitors and partners, and broadly with the market as a whole

  • Demonstrated ability to create world-class sales tools and educate a global sales force

  • Excellent creative and content creation talent; capable of shaping product marketing strategy and delivering compelling content that increases awareness, expertise, and demand

  • Demonstrated ability to manage local and remote product marketing associates, while building solid collaboration and team core values

  • Experience leading large virtual teams and leading by influence to increase alignment and results

  • Highly effective consultative and influencing approach with demonstrated ability to effectively communicate and work with cross functional teams

  • Ability to recognize change and adapt accordingly

  • Ability to manage complexity and build trust and credibility with senior leaders and stakeholders

  • Record of working with analysts, press, partners, and other influencer communities

  • Experience developing and presenting product marketing selling content, including positioning, messaging and solution selling concepts or themes

  • Proven record of success in a fast moving, technical environment

  • Excellent written and verbal communication and presentation skills

  • Solid technical knowledge, with ability to explain customer requirements and use cases to engineering teams

About Red Hat

Red Hat ( is the world’s leading provider of enterpriseopen source ( software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.


  • Comprehensive medical, dental, and vision coverage

  • Flexible Spending Account - healthcare and dependent care

  • Health Savings Account - high deductible medical plan

  • Retirement 401(k) with employer match

  • Paid time off and holidays

  • Paid parental leave plans for all new parents

  • Leave benefits including disability, paid family medical leave, and paid military leave

  • Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!

Note : These benefits are only applicable to full time, permanent associates at Red Hat located in the United States.

Posting Location : Location US-MA-Westford

Posting date 3 days ago (11/24/2021 9:54 AM)

Job ID 91980

Workday ID R-019087

Category Product Marketing

In accordance with Red Hat’s policies, U.S. government regulations, and our ongoing commitment to prioritizing the health and safety of our associates, their families, and the community at large, all Red Hat associates and contractors working in the United States must be fully vaccinated against COVID-19 no later than November 29, 2021, or upon the start date should it occur later. Should you require accommodation for medical or religious reasons, Red Hat will engage in an interactive process with you to determine if a reasonable accommodation can be provided in accordance with applicable City, State and/or Federal law.

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.