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RedHat Principal Product Marketing Manager, RHEL in Westford, Massachusetts

Job summary

The Red Hat Enterprise Linux (RHEL) Product Marketing team is looking for a Principal Product Marketing Manager to join us in Westford, MA. In this role, you will be responsible for developing and carrying out the messaging, positioning, and go-to-market strategy for Red Hat Enterprise Linux (RHEL). You'll also develop marketing collateral and sales tools that will be used by Red Hat's Sales team and partners. As a Principal Product Marketing Manager, you will work cross-functionally and globally with numerous teams, including Product Management, Product Marketing, Technical Marketing, Partner Management, Field Marketing, Channel Marketing, Engineering, Sales, and Services. You will conduct research, craft market strategies, and develop content to support demand generation and enable field sales and Red Hat channel partners. You’ll be in charge of developing, communicating, and implementing upon a compelling marketing business plan. We'll need you to be able to understand customer needs and develop compelling messaging, as you will spend time in front of customers and partners.

Primary job responsibilities

  • Collaborate with product management teams to ensure that marketing plans align with directions and support product roadmap and releases

  • Create concise and compelling core product messaging that embodies key product attributes, including value proposition, positioning, and differentiation

  • Create effective marketing assets and content, including whitepapers, presentations, case studies, solution briefs, web content, data sheets, and sales kits that can be used globally

  • Jointly create technical marketing collateral with technical marketing managers, engineers, and field marketing teams, including technical presentations, whitepapers, and case studies

  • Participate in technical aspects of go-to-market engagements like roadshows, workshops, webinars, solutions demos, and industry and partner events

  • Support engagements where required in high-touch accounts worldwide by collaborating with field sales and services teams

  • Work with alliance and ecosystem partners to develop joint value propositions

  • Create and maintain internal product marketing newsletter

  • Develop and execute social media plan and related activities

  • Build and manage asset repository for Platform and Solutions related content, and provide insights, including broader analytics, to business owners

  • Develop and deliver enablement and training activities for Sales, Presales, and Professional Services teams and partners

  • Collaborate with other product teams to create multi-product or solution marketing materials that address customer use cases and pain points

Required skills

  • 5-10 years of product marketing experience; product management or campaign management is a big plus

  • 5-10 years of software industry experience, preferably within an area of infrastructure software, e.g. operating systems (Linux preferred), virtualization, cloud, or systems management

  • Bachelor’s degree in marketing, engineering, computer science, or a related area; MBA is a plus

  • Proven record of success in a fast-paced technical environment

  • Ability to develop proof points around turning messaging and positioning into high-value assets

  • Excellent written and verbal communication skills and presentation skills

  • Ability and experience working in an inspirational, influence-driven, cross-functional environment

  • Ability to be meet deadlines and handle multiple tasks at once in a highly complex environment

  • Ability to communicate the technical value proposition for our offerings and promote our solutions internally and externally

  • Willingness to travel up to 25% when travel deemed safe

  • Domain knowledge and experience with open source projects a plus

About Red Hat

is the world’s leading provider of enterprisesoftware solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500. As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Location US-MA-Westford

Posting date 2 months ago (10/12/2020 4:02 AM)

Job ID 81551

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