Olympus Corporation of the Americas Senior Program Manager- Regional Ecommerce in Westborough, Massachusetts
Working Location: MASSACHUSETTS, WESTBOROUGH; PENNSYLVANIA, CENTER VALLEY
Are you looking for a company that cares about people’s lives and health, including yours? At Olympus, we help make people’s lives healthier, safer and more fulfilling, every day.
Let’s inspire healthier lives, together.
The Senior Program Manager of Regional eCommerce is responsible for developing, guiding and maintaining the e-Commerce channel as a key part of the Olympus Omnichannel approach to drive the best customer experience possible. In this role, you will be responsible for leveraging eCommerce as a channel to increase lead generation and improve online conversion to drive growth for Olympus devices and products. As you build this channel out, you will also be agile in analysis of sales and user behavior online, create corresponding action plans, adjust the roadmap and partner with the Global eCommerce working group to share best practices in the execution of eCommerce initiatives.
*Develop an eCommerce strategy
*Understand customer personas that will leverage eCommerce, articulate their buying process and work with IT and consultants, as needed, to define a roadmap to build eCommerce functionality in a phased approach
Partner with peers in Contract Administration to define the consolidated strategy for eCommerce and EDI, identifying opportunities to create better buying experiences on both sides
Create KPIs for eCommerce sales by segment and measure success
Manage product catalogs for eCommerce
Work with cross-functional team to develop content management system for master product information, including images, descriptions and measurements
Maintain portfolio accuracy in compliance with Regulatory, and through collaboration with Marketing teams
Create and manage promotional activities for the eCommerce channel
Through collaboration with Marketing and Pricing Council, create promotions such as promotional codes and sales offers to increase sales and expand customer base
Create content to increase both SEO and online conversion from page views
Develop an internal and external marketing plan to create awareness and use of the eCommerce channel
Bachelor’s Degree, with preference for focus in Digital Marketing, Marketing, Advertising, Business Administration or related field
Minimum 4 years of experience in ecommerce in either B2B or B2C, preference for experience in building out an eCommerce channel from ground up
Experience with digital, social media communications channels
Knowledge on other channels such as EDI, Punchout is a plus
Proven track record of lead generation
Understanding of how content should support the buyer’s journey
Experienced in Content Production, SEO and digital analytics
Team oriented – ability to motivate and work well with diverse, cross-functional teams
Medical device or pharmaceutical experience a plus
We realize work isn’t just a job to you.
It’s a big part of your life, but not the only part. That’s why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks — so you can be ready for where life can take you.
Olympus is passionate about the solutions it creates for the medical, life sciences, and industrial equipment industries, as well as cameras and audio products. For more than 100 years, Olympus has focused on making people’s lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world.
Olympus’ Medical business uses innovative capabilities in medical technology, therapeutic intervention, and precision manufacturing to help healthcare professionals deliver diagnostic, therapeutic, and minimally invasive procedures to improve clinical outcomes, reduce overall costs, and enhance the quality of life for patients. Olympus’ Medical portfolio includes endoscopes, laparoscopes, and video imaging systems, as well as surgical energy devices, system integration solutions, medical services, and a wide range of endotherapy instruments for endoscopic and therapeutic applications. For more information, visit www.olympus-global.com .
Olympus…True To You. True To Society. True To LIFE.
It is the policy of Olympus to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.
Posting Notes: || United States (US) || Massachusetts (US-MA) || Westborough ||