Olympus Corporation of the Americas Associate Manager, Global Market Intelligence & Analytics in Westborough, Massachusetts
Working Location: MASSACHUSETTS, WESTBOROUGH; PENNSYLVANIA, CENTER VALLEY
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The Associate Manager of Market Intelligence (MI) is responsible for processing information on markets and competitors and providing analysis, insights and recommendations to internal stakeholders in Therapeutic Solutions Division (TSD) and Endoscopic Solutions Division (ESD) in Olympus.
This position will perform and provide all MI deliverables (i.e., primary market research, market landscape and assessment, competitive analysis, market modelling and forecasting, etc.) as a part of the Strategic Business Planning Process and other phases of product lifecycle under Strategy and Portfolio Management for assigned Business Units (BUs), with cross-functional collaboration with key stakeholders (i.e., Marketing, Strategy, Business Development, R&D, etc.).
They will support the assigned BUs globally. This position will report to the Head of Global MI for the global segment team and act as a regional and global specialty subject matter expert and the key business partner to the BUs.
Primary Market Research
Manage and conduct all phases of qualitative and quantitative primary market research projects (from writing RFP and vendor selection to final presentation) to ensure that the projects accomplish research objectives within the appropriate timeline/budget.
Guide assigned Business Units (BUs) for primary market research plans.
Assist in the development of marketing plans based on related analysis.
Support vendor selection for market/competitor data and tools and maintain the membership.
Secondary Market Research and Data Analytics
Analyze, interpret, and provide conclusions and summaries on multiple secondary market data and industry reports.
Develop market models on Total Addressable Markets and the Serviced Addressable Markets (i.e., market size/share/growth estimation, procedure volume, segment analysis, new technology impact analysis, data gap and assumptions, etc.).
Regularly monitor, collect, and analyze market and competitor intelligence from a wide range of internal and external data and information sources. Identify market trends and opportunities and identify competitive advantages/threats. Develop in-depth market assessments.
Closely work with global/regional marketing teams to perform and provide all MI deliverables (i.e., market landscape and assessment, competitive analysis, market modelling and forecasting, etc.).
Compile and publish intelligence deliverables on a regular basis (i.e., competitor profile/financials, specialty factbook).
Utilizing Advanced analytics (i.e., SQL, Python, R, machine learning, etc.) during your day.
Become a regional subject matter expert on market and competitive trends, data and information/data tools for assigned business unit. Provide recommendations to internal stakeholders on appropriate research methodology and sources.
Support assigned BUs to prepare Strategic Business Planning (SBP) and Business Review Deliverables (BRD) for each product development gate as one of the key functional partners. Work with cross-functional support team.
Partner with internal stakeholders to build and strengthen market understanding and develop short- and long-term recommendations on how the gaps of data and information should be prioritized and approached.
Support development of go-to-market strategy and post-sales activities.
Act as a mentor within the team providing coaching and guidance to other members within Global MI dept.
Participate in other projects as needed.
Bachelor’s Degree in Marketing, Business, Finance, Economics, Statistics, Biology, Engineering, or equivalent degree is required.
Minimum of 5 years of experience in market research (qualitative and quantitative), market analytics and competitive intelligence is required.
Minimum of 3 years of medical device or healthcare industry experience is required.
Ability to travel domestically and internationally (15%).
A Master’s of Business Administration is desirable.
Minimum of 2 years of experience as project leader/manager is required. Team lead or supervisor experience is preferred.
Advanced research skills in qualitative and quantitative primary market research (i.e., survey design, methodologies, field management, data analysis and final report).
Strong research and analytical skills and proven experience building market models at different stages of research projects.
Ability to create forward looking research documents and present findings in a way that is compelling and actionable.
Ability to work on multiple projects simultaneously and manage cross-functional project teams and expertly balance competing priority.
Great communication skills, as well as the ability to communicate with different levels at the organization with proven track record of effective customer service.
Excellent written and presentation skills.
Strong business mathematical and financial analysis knowledge is required. Statistical software experience is desirable.
Ability to learn and grasp medical procedures and related technologies.
Advanced computer proficiency in Excel and PowerPoint is required.
Extensive knowledge of syndicated data sources and publicly available sources for healthcare is desirable.
We realize work isn’t just a job to you.
It’s a big part of your life, but not the only part. That’s why we offer competitive salaries, a robust 401(k) program, annual bonus program and comprehensive medical benefits, as well as tuition reimbursement, flexible schedules, parental and adoption leave, on-site services and Colleague Affinity Networks — so you can be ready for where life can take you.
Olympus is passionate about the solutions it creates for the medical, life sciences, and industrial equipment industries, as well as cameras and audio products. For more than 100 years, Olympus has focused on making people’s lives healthier, safer and more fulfilling by helping detect, prevent, and treat disease, furthering scientific research, ensuring public safety, and capturing images of the world.
Olympus’ Medical business uses innovative capabilities in medical technology, therapeutic intervention, and precision manufacturing to help healthcare professionals deliver diagnostic, therapeutic, and minimally invasive procedures to improve clinical outcomes, reduce overall costs, and enhance the quality of life for patients. Olympus’ Medical portfolio includes endoscopes, laparoscopes, and video imaging systems, as well as surgical energy devices, system integration solutions, medical services, and a wide range of endotherapy instruments for endoscopic and therapeutic applications. For more information, visit www.olympus-global.com .
Olympus…True To You. True To Society. True To LIFE.
It is the policy of Olympus to extend equal employment and advancement opportunity to all applicants and employees without regard to race, color, national origin (including language use restrictions), citizenship status, religious creed (including dress and grooming practices), age, sex (including pregnancy, childbirth, breastfeeding, medical conditions related to pregnancy, childbirth and/or breastfeeding), gender, gender identity and expression, sexual orientation, marital status, disability (physical or mental) and/or a medical condition, genetic information, ancestry, veteran status or service in the uniformed services, and any other characteristic protected by applicable federal, state or local law.
Posting Notes: || United States (US) || Massachusetts (US-MA) || Westborough ||
Olympus Corporation of the Americas
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