BJ's Wholesale Club Sr Paid Search Specialist Job in Westborough-Home Office, Massachusetts
Sr Paid Search Specialist Job
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Date: Jun 11, 2021
Location: Westborough-Home Office, MA, US, 01581
Company: BJ's Wholesale Club, Inc.
BJ's Wholesale Club was the first retailer to introduce the warehouse club concept in the northeastern United States. Today, we’re a multibillion dollar operation with more than 200 clubs in 17 states from Maine to Florida.
While our Members know us for helping them save up to 25% off grocery prices every day, our Team Members love us for providing a supportive and engaging workplace that’s committed to developing great talent.
If you’re a motivated and enthusiastic person who enjoys working collaboratively and is committed to providing great service for our Members, we want to hear from you. BJ’s offers a fast-paced, team environment with great training opportunities and competitive salary and benefits packages to help you succeed.
SR PAID SEARCH SPECIALIST
SR Paid Search specialist will be responsible for managing and scaling paid search and shopping program to drive both acquisition and ecommerce growth. You will be the organization’s expert in optimizing paid search marketing and all the associated levers, including campaign structure, bidding strategy, conversion events, and quality scores.
Responsible for paid search marketing strategy & execution focused on ecommerce and lead generation
Responsible for defining keyword, audience and bidding strategy for PPC & shopping ads across Google and Bing
Monitor and manage budget and adjust bids to meet business goals and gain better ROI on an ongoing basis
Track KPIs to assess performance and report to management
Write concise copy for ads, including engaging CTAs, and utilize A/B test to drive program effectiveness and efficiency
Measure and optimize for KPI on an ongoing basis
Define the pixel requirements across multiple objectives and goals for analytics team
Evaluate landing page experience for third-party sites and define landing page requirements for lead generation and conversion rate optimization
3-4 years’ experience managing enterprise level ecommerce and lead acquisition focused program
Experience managing large scale campaign and budget across search
Performance marketing agency background preferred
SEO experience in addition to paid preferred
Strong presentation and account management skills
Strong understanding of Google Analytics
BJ's Wholesale Club is committed to a policy of equal employment opportunity for all qualified team members and applicants for employment without regard to race, religion, color, sex, sexual orientation, age, ancestry, national origin, physical and/or mental disability, genetic information, atypical cellular or blood trait, marital and/or familial status, pregnancy, gender identity and expression, military or veteran status, or any other characteristics protected by applicable law.