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CVS Health Strategic Marketing Manager, Virtual Care - 72040B in Wellesley, Massachusetts

Job Description

Dynamic, strategic product marketing Manager who has a passion for new technology and customer experience to reinvent the virtual healthcare experience and leverage direct to consumer strategies to execute integrated, omnichannel marketing campaigns that drives awareness, adoption and ongoing consumer engagement.

Fundamental Components

Transformation Marketing is looking for an innovative Marketing Manager who is passionate about reinventing how we engage in healthcare outside the healthcare system – from telemedicine to virtual PCPs. We’re looking for someone who lives and breathes multichannel marketing and is constantly inspired and excited by the ever-changing healthcare environment.

CVS Health is uniquely positioned to bring a consumer-first approach to this digital space. Through new tech platforms and digital apps, we believe we can help users better connect their unique needs with the right level of care that keeps them on their path to better health.

This role is responsible for the development of strategic recommendations and programs/campaigns to drive awareness and adoption of new technology and services that will positively impact people who are looking to manage their everyday health needs, as well as chronic conditions.

This role is meant for a seasoned, omni-channel marketer that knows how to turn user insights into user-centric marketing and digital experiences, with a strong background in direct to consumer marketing, digital, and B2B. This role is at the intersection of the user, product design and marketing. Being able to thrive and excel alongside highly dynamic, cross-functional teams across all of CVS Health’s business units is critical to success.

Responsibilities:

  • Create campaign goals and objectives, and compile briefs to support execution and implementation

  • Develop omni-channel acquisition marketing strategies that evolve through ongoing analysis

  • Create personas based on marketing insights and user research that will help drive adoption and continued engagement

  • Make channel acquisition plans and DTC/B2B strategies based on all available communication channels

  • Participate in UX/UI user testing and translate results into better marketing and app experiences

  • Develop, execute and monitor the marketing strategy and supporting CRM activities for continued engagement

  • Inspire those around you with how you work and treat others

  • Curiosity, humility and positivity are a must – low ego, high output

Background Experience

7+ years of progressive experience in marketing or related field, focused on marketing strategy/execution

Digital first mindset with web and/or app marketing experience

Experience in Product, Marketing, Brand Management, Agencies, or Consulting roles a must

Experience in program, project, and vendor management

Bachelor’s Degree in Business, Marketing, Communications or other related field, or related experience

Large scale retail marketing experience a plus but not required

Education

Bachelor's degree or equivalent experience

Percent of Travel Required

10 - 25%

Business Overview

Aetna, a CVS Health company, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

We are committed to maintaining a diverse and inclusive workplace. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, gender, gender identity, age, disability or protected veteran status. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.

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