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CVS Health Senior Manager, Digital Mobile Experience and Customer Engagement in Wellesley, Massachusetts

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

Position Summary

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient, and affordable.

CVS Health has a bold digital agenda to transform health care and empower millions of customers on their path to better health. We are creating new digital solutions to make health care more accessible, more integrated, and more reliable for more people, online and in our stores. We are looking for passionate, motivated people who want to join a growing team to make a difference in customers' lives and who want to be on the ground floor of digital innovation that aims to reinvent what a pharmacy and a health care company can be.

The Senior Manager, Digital Mobile Experience and Customer Engagement will play a critical role in developing the strategy and roadmap to drive Adoption & Engagement of our consumer experiences with the new Super App. You will improve our digital app experience with a focus on driving adoption and increasing engagement by focusing on our value proposition, Digital messaging channels (including Push and In App Messages) and new engagement and retention drivers.

In this role you will:

•Define and execute on customer vision for engagement across CVS Health Enterprise key experiences in Omni-Pharmacy, Omnichannel Commerce, CMX.

•Maintain 4Q roadmap that aligns strategy with focus on adoption; identify dependencies and ensure closely alignment with cross-functional dependent teams.

•Develop robust test & learn to optimize adoption experiences for our app and define how experience should evolve over time to drive engagement.

•Support messaging campaign operations, including identifying campaigns, key objectives, target audience and measurement.

•Engage with Business partners across Retail and Pharmacy on a regular cadence, serve as a strategic thought partner on roadmap and problem solving around key experiences.

•Be a strategic lead across key adoption and engagement experiences, working closely with members of the product, engineering, UX and business unit teams.

•Keep a close pulse on competitive landscape and on the voice of the customer, identify insights and propose digital solutions.

Required Qualifications

6+ years’ experience with Product Ownership or Product Management.

3+ years of experience with Marketing App Retention and Customer Engagement.

2+ years of experience with Agile / SAFe.

Mastery of collaboration and teamwork.

Mastery of execution and delivery (planning, delivery, and supporting) skills Preferred Qualifications

Healthcare Experience.

Experience with Push Messaging Campaign Strategy.

Strong critical thinker who makes balanced, insightful decisions using solutions-based thinking in problem solving, asking probing questions and looking for underlying issues.

Strong negotiation, organizational, management, analytical and people skills.

Excellent verbal and written communication skills for technical and non-technical audiences of various levels in the organization (e.g., executive, management, individual contributors).

Education

Bachelor’s degree in Business, Technology, Finance, Engineering, or related field or equivalent work experience,

Pay Range

The typical pay range for this role is:

$118,450.00 - $267,800.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

We anticipate the application window for this opening will close on: 06/17/2024

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

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