Aetna Marketing Manager in Wellesley, Massachusetts
Req ID: 55101BR
Aetna Marketing is looking for a pharmacy marketing manager to join our team in Chicago, Boston or Hartford. You will partner closely with business leaders and others to understand the product roadmap and develop the marketing strategy required to successfully position the business within the existing Aetna value proposition.
This is a strategic marketing role and demands a strong understanding of marketplace trends and changes, the role of analytics in voice of the customer and voice of market programs, creating business value through marketing, marketing campaign orchestration and integration, and product positioning and messaging.
Specific areas of focus for this role will be:
Developing and executing on strategic marketing initiatives that support the launch and ongoing growth of our pharmacy product portfolio across Aetna's commercial business. This includes contributing to the development of product content, positioning, messaging, core benefits, competitive differentiators, and clear and memorable value propositions to internal and external stakeholders.
Developing deep product knowledge to help evangelize the key go-to-market benefits to internal and external stakeholders. Act as the voice of the consumer within the organization to provide knowledge and relevance for all activities.
Supporting the thought leadership agenda that helps sales nurture relationships throughout the sales cycle.
Working with sales enablement to accelerate the socialization of new products within the sales organization
Partnering with the field marketing leads to provide them with a library of assets required to market to plan sponsors and brokers
7+ years related work experience.
Highly organized and detail oriented
Strong communication skills
Ability to work cross functionally
High standards for excellence and quality
The highest level of education desired for candidates in this position is a Bachelor's degree or equivalent experience.
Functional - Marketing/Communications/4-6 Years
Functional - Marketing/Competitive intelligence/4-6 Years
Functional - Marketing/Strategy development/1-3 Years
Functional - Marketing/Direct marketing/4-6 Years
Leadership/Developing and Executing Strategy/ADVANCED
Leadership/Collaborating for Results/ADVANCED
Leadership/Anticipating and Innovating/ADVANCED
Leadership/Driving a Culture of Compliance/FOUNDATION
General Business/Communicating for Impact/ADVANCED
ADDITIONAL JOB INFORMATION
Aetna is on a mission to change the healthcare industry. This is an opportunity to play a role in this transformation.
Aetna is about more than just doing a job. This is our opportunity to re-shape healthcare for America and across the globe. We are developing solutions to improve the quality and affordability of healthcare. What we do will benefit generations to come.
We care about each other, our customers and our communities. We are inspired to make a difference, and we are committed to integrity and excellence.
Together we will empower people to live healthier lives.
Aetna is an equal opportunity & affirmative action employer. All qualified applicants will receive consideration for employment regardless of personal characteristics or status. We take affirmative action to recruit, select and develop women, people of color, veterans and individuals with disabilities.
We are a company built on excellence. We have a culture that values growth, achievement and diversity and a workplace where your voice can be heard.
Benefit eligibility may vary by position. Click here to review the benefits associated with this position.
Aetna takes our candidates's data privacy seriously. At no time will any Aetna recruiter or employee request any financial or personal information (Social Security Number, Credit card information for direct deposit, etc.) from you via e-mail. Any requests for information will be discussed prior and will be conducted through a secure website provided by the recruiter. Should you be asked for such information, please notify us immediately.
Job Function: Product & Marketing
Aetna is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected Veterans status.