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CVS Health Industry Marketing – CVS Media Exchange - Senior Manager in Wellesley, Massachusetts

Job Description

As the Industry Marketing – CVS Media Exchange - Senior Manager on our CVS Media Exchange (CMX) business, you own the brand positioning and B2B marketing strategy for our fast-growing retail media arm at the 4th largest company in the U.S. Your aim is to create a clear and differentiated market narrative for our CMX business that drives advertiser partnership and engagement momentum. As the voice of CMX in the market, your ability to assess the competitive landscape and advertiser needs (current and future) is paramount to success. We’ll rely on you to craft CMX into a unique brand with a solidified and consistent industry position. And you’ll do that in concert with our internal creative agency and business leadership teams. It’s that curated position that you’ll then be responsible for strategically deploying on behalf of our retail media business across several channels. That starts with creating an intentional marketing plan that spans industry events, content, PR, social, digital, client outreach and sales materials. You’ll call the plays and orchestrate cross-team involvement to ensure content and execution establish equity for CMX and intrigue for advertisers. With your direction, our CMX business will show up with excellence across the digital realm. You’ll ensure our website becomes a robust destination for active and prospective clients as you flawlessly highlight our offering and case studies. LinkedIn will be another focus area as you publish differentiated thought leadership across the platform. We want CMX to be an active, meaningful contributor to the industry conversation because we know that attracts talent and clients. And it doesn’t stop in the digital realm, we want to have boots on the ground with our retail media counterparts as well. You’ll use your event planning and management skills to determine how and to what extent CMX shows up at industry events, including partnering with conference leadership and handling all prep of our leadership team. Your digital media acumen and passion for public relations is a lethal combo that we can rely on to stand out from our competitive set.Our partnership management team will see direct impact as you enter our business as well. You’ll design a client acquisition and retention strategy that amplifies our sales efforts and keeps CMX top of mind. From regular eNewsletter blasts to swag drops to new offering launch plan support, you’ll own the vision for our CMX branding across the board. Your demonstrated ability to prioritize, operate with efficiency and communicate with excellence will translate to impressive marketing efforts that parlay into the next media sale.While you’ll have support from two direct reports, our CMX leadership will rely on your comfort operating with autonomy to build our industry marketing arm from scratch. And that may mean influencing teams to think differently and challenging existing process. We know that you have the ability to navigate and break down barriers with a good business case. We’ve seen immense success at CMX in our first 2.5 years, and a lot of that is due to a team of strong talent unencumbered by traditional role definitions. While our overall direction is clear, we value a scrappy way of working and are looking for someone like you that thrives in a startup environment. Our entire team is eager to join forces to grow this burgeoning business together, with no task too big or small. Now is the time to get in on the ground floor and be a part of our foundational team setting the retail media landscape on fire. We can’t wait to meet you.CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS’s in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers.This role is work at home flexible. It can be based remotely in the U.S. or near one of our Corporate Hubs. If you are commutable to one of the following Corporate Hubs, you must work in the office 2 or more days a week: Wellesley, MA, Woonsocket, RI, Hartford, CT, Buffalo Grove, IL, Northbrook, IL, Scottsdale, AZ, Irving, TX, or New York, NY.Travel expectation is up to 25% of the time nationally.

Pay Range

The typical pay range for this role is:

Minimum: 75,400

Maximum: 162,700

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (PTO) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

For more detailed information on available benefits, please visit

Required Qualifications

• 5+ years of marketing strategy experience with a foundation of digital media and retail/CPG ecosystem understanding• 3+ years of digital product marketing ownership, including examples of driving significant product & partnership growth• 3+ years of cross-functional leadership experience• 2+ years of digital media or retail media experience• Travel requirement is up to 25%.

Preferred Qualifications

• Experience in product marketing at a digital media vendor or retail media network for 2+ years• Experience establishing and managing a CRM database including leveraging it for consistent B2B marketing outreach• Comfort with coordinating and preparing for industry event and business announcement scenarios• Clear understanding of the retail media landscape including the market position of each major player• Experience executing marketing efforts across digital and non-digital platforms• Able to orchestrate an internal cross-functional team to deliver flawless execution against a clear marketing vision• Demonstrated ability to work in a fast-paced environment with the need to navigate competing priorities while providing a strong client experience• Excellent communication skills that can be articulated in both written and oral forms across a diverse audience base• Self-motivated, high-capacity person who can function and win in a demanding, performance-driven environment


Bachelor’s degree in Business, Marketing or related field or equivalent (HS Diploma and 4 years of experience) requiredMBA preferred

Business Overview

Bring your heart to CVS Health Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an affirmative action employer, and is an equal opportunity employer, as are the physician-owned businesses for which CVS Health provides management services. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.