PERKINS SCHOOL FOR THE BLIND Director of Public Relations in Watertown, Massachusetts
The Director of Media and Public Relations is charged with leveraging Perkins? stories, thought leadership and expertise with external audiences to promote the brand and grow its national and international profile. As a critical member of the Marketing team, the Director develops and executes our media strategy; manages our public relations agency; and serves as the gatekeeper of all media and public relations initiatives. The successful candidate will be an experienced, results-driven individual who is passionate about Perkins? mission and initiatives. S/he stays current with local, national and international news, particularly stories tied to education, technology and disability. S/he has a broad network of media contacts, familiarity with appropriate trade publications and proven track record in pitching and placing stories on a national level. S/he has experience with crisis management and developing and disseminating appropriate messaging in negative news and crisis situations. The successful candidate is also an excellent writer, speaker and communicator, and is experienced in coaching interviewees on those skills via media training.