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Rocket Software, Inc. VP - Product Marketing in Waltham, Massachusetts

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description Summary:

The Product Marketing VP will synthesize market analysis, customer needs, and product capabilities into easy-to-understand messages and value propositions. The person in this role should be a creative technical marketing professional skilled in storytelling with strong knowledge of and experience in the marketing and sales technology stack.

Key Responsibilities

  • Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are centered around the customer buying needs

  • Understand customer pains and opportunities and be a market / customer advocate

  • Interact with customers and partners to gain perspective on how our products are being used

  • Manage User engagement through on-line forums (Rocket hosted and third party) and customer advocacy (references)

  • Frame market segmentation and targeting to define market opportunities

  • Build business cases for expanding market presence

  • Partner with Sales and Sales Enablement to help progress pipeline opportunities and enable successful client-facing conversations with successful demand generation.

  • Create positioning, value propositions and messaging that resonates with the buying audience, both at the product, solution and theme level

  • Provide source messaging documents to be used for campaigns, demand generation and content

  • Develop competitive positioning; perform competitive analysis

  • Participate in the development of customer references, testimonials and case studies

  • Provide leadership, direction and mentoring to guide the marketing team related to products

  • Participate in due diligence and integration activities for potential acquisition targets

  • Drive systematic engagement with Industry Analysts, including managing subscriptions, leading inquiry sessions to influence the analysts, and leading engagement for customized thought leadership content efforts

Required Skills

  • Expertise with marketing B2B applications

  • Excellent written, verbal and presentation skills

  • Ability to partner with cross-functional teams, including R&D, Sales, Business Development/Pricing, Product Management, and Marketing

  • Plan, execute, and lead successful product launches

  • Strategic thinker, creative problem solver and strong analytical skills

  • Influencing and communicating product offers to customers, prospects, sales, industry analysts and trade press

Required Experience

  • Minimum 10-12 years of related product or solutions marketing experience

  • Experience with Product Marketing approaches and best practices

  • Experience with a rapidly scaling technology/software business

  • Experience in team/people management

Education Requirements

  • Bachelor's or graduate degree in Marketing, Business, Technology or related field

  • MBA preferred

Information Security:

Information security is everyone’s responsibility. A fundamental principle of information security at Rocket Software is that all individuals in the organization have a responsibility for the security and protection of company information and IT Resources over which they have control, according to their role.

Diversity, Inclusion & Equity:

At Rocket we are committed to an inclusive workplace environment, where every Rocketeer can thrive by bringing their full selves to work. Being a Rocketeer means you are part of our movement to continually drive inclusivity, diversity and equity in our workforce.



Rocket Software Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Rocket Software Inc. is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Rocket is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please call: 781-577-4321 or send an email to We will make a determination on your request for reasonable accommodation on a case-by-case basis.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Thousands of companies around the world depend on Rocket to solve their most challenging business problems by helping them run their critical infrastructure, business processes, and data, as well as extending the value of these assets to take advantage of cloud and mobile computing, advanced analytics, and other future innovations. From the clothes we wear to the cars we drive, Rocket solutions power the back-end systems that thousands of brands we interact with every day. At Rocket, software has always been about people—not just ones and zeroes. We’re people solving problems for other people, and we strive to treat our customers, partners, and fellow Rocketeers with humanity. Founded in 1990, Rocket Software is headquartered in Waltham, Massachusetts with 31 offices around the world.