Thermo Fisher Scientific Sr. Market Development Manager– Nucleic Acid Therapeutics in Waltham, Massachusetts
The Sr. Market Development Manager will generate awareness and demand for a nucleic acid therapeutics product portfolio. The successful individual will create a portfolio marketing strategy and drive the deployment of compelling customer-centric content marketing campaigns that drive new customer acquisition, deepen engagement, and motivate customers to take action.
Develop strategic marketing plans for a nucleic acid therapeutics product portfolio, including analysis of customer segments, key customer accounts, competitor analysis, business trends, and market opportunities.
Closely partner with product management to identify and develop market opportunities related to emerging applications for product portfolio
Work closely with regional market development managers to build and deploy regionalized plans to support product portfolio
Implement integrated, multi-channel marketing programs for product portfolios
Use segment-specific content to help drive awareness, demand, and conversion
Partner with internal and external agency teams to create marketing content
Support the commercial team by developing salesforce training and technical customer education material in collaboration with product management, R&D, and commercial teams
Partner with the digital and content teams to develop digital initiatives including authoring content for webpages, display advertising, search engine marketing (SEM) and optimization (SEO), social, and automation approaches
Use performance dashboards to measure the effectiveness of marketing activities; report on these metrics regularly and optimize tactics to improve performance
Keys to success:
BS or MS in a scientific or bio-pharmaceutical-related field is preferred
A degree in Marketing, Communications, or Business, with previous work experience in biotechnology, diagnostics, medical devices, or pharmaceutical industry is also acceptable.
Minimum 6 - 8 years of experience marketing within the life science or bio-pharmaceutical industries.
Experience in developing marketing strategy including segmentation, competitive analysis, value proposition, communication channels, marketing mix, campaign development, and staging and pacing of tactical programs.
Experience gaining stakeholder alignment and leading/working in matrixed structured teams.
Knowledge, Skills, Abilities
Excellent verbal, written, and presentation abilities.
Ability to identify and understand new application uses for existing technology and new product introductions.
Ability to distill complex information into concise and easy-to-understand concepts.
Possess excellent project management, organization, time-management, planning, and budgeting skills.
Possess strong analytical skills to translate metrics into practical business decisions.
Global travel to external conferences, internal meetings, and customer meetings up to 10% of the time.
Shares Thermo Fisher Scientific’s values of Integrity, Intensity, Innovation, and Involvement
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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