Lionbridge Technologies Sr. Manager, Games Marketing in Waltham, Massachusetts
The Sr. Manager, Games Marketing will drive customer acquisition/expansion campaigns for one of our fastest growing verticals. This is an exciting opportunity for a candidate who takes pride in being a B2B marketing strategist while getting their hands dirty executing programs. This person is analytical, someone who is data-driven and looks for continual improvements in effectiveness and ROI. In this role the Sr. Manager, Games Marketing will provide leadership on effective tactics, identify and report on key performance indicators, and optimize campaigns. This role will report to the VP, Demand Generation.
What You Will Do
Translate revenue goals into marketing programs that grow sales pipeline
Develop demand creation, lead nurture and account-based marketing campaigns
Position Lionbridge Gaming as the leader in the games services market
Collaborate with Subject Matter Experts and content marketing colleagues to develop thought leadership
Collaborate with digital marketing colleagues to implement a digital marketing strategy (e.g., SEO, SEM, PPC) from end-to-end, including email and advertising programs
Develop rules-based nurture campaigns in Marketo that align with the buyer journey
Measure, optimize and report on performance
To Be Successful You Will Have
A passion – perhaps an obsession with games – console, PC, mobile
5-9 years of B2B demand generation experience
2+ years of ABM experience
Proven track record driving marketing influenced pipeline generation
Demonstrated analytical ability, specifically around program measurement
Experience with Demandbase and/or Marketo a plus
Experience leading, managing or inspiring teams, a plus
In Return You Can Expect
Be part of one of our fastest growing vertical – GAMES!
This is a new role for Lionbridge – You will have the opportunity to apply our marketing stack and team to build something new.
You will work for the world's #1 globalization company, a Forbes "America's Best Large Employer and "Best Employers for Women" Company
The opportunity to put your ideas and best practices into production
Lionbridge embraces equal employment opportunity and a diverse workforce, making hiring and employment decisions based on individual merits and talent without regard to any protected status. If you believe you need a reasonable accommodation in the online job application process for a posted position, please contact us at email@example.com for assistance.
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