Wolverine Worldwide Sperry Copywriter in Waltham, Massachusetts
At Sperry we are here to inspire everyone to find common ground, as we have since 1935. We create products that can transcend boundaries because we believe it’s the little things that can help bring us together. We’re proud to embrace timeless styles and quality everyone can relate to. Join our team and help us inspire people to recognize their commonalities and create more meaningful connections and better communities.
The Copywriter at Sperry has a storytelling mindset with experience working in a fast-paced organization. Develops campaign concepts and messaging hierarchy, working closely with the creative, marketing and various cross functional teams to translate briefs into impactful marketing stories. Created copy for advertising and marketing campaigns across all channels, including emails, mailers, presentations and product support information.
Establish, develop, and maintain creative, conceptual and writing standards (voice of brand).
Ensure copy is consistent with New Coastal brand voice/guidelines established by agency
Craft clear, concise, and compelling advertising copy as well as technical product copy for use in stores, direct marketing, email marketing, internet advertising and on the website.
Develop romance copy and features and benefits for all product in Sperry portfolio, partnering closely with brand and product teams.
Responsible for all proofreading and editing, partner with Brand Team on sustainability claims and lead required legal/corporate copy approvals
Vary language and tone of messages based on product, medium, target audience and desired consumer behavior.
Support internal/external PR teams with press releases and external facing communications.
Performs duties consistent with the Company’s AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.
Bachelor’s degree or equivalent experience required.
3+ years of copywriting experience. Footwear or fashion is a plus.
Proficient in maintaining and executing a brand voice through many mediums.
Experience in producing copy across all channels.
Must be able to work autonomously as well as part of a team.
Strong verbal and written communication skills.
Strong project and time management skills, and attention to detail while simultaneously managing multiple projects and high-volume tight timelines.
Normal office environment. Some travel may be required. Hybrid work scheudle.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
External Job Posting Title: Sperry Copywriter
External Company Name: Wolverine Worldwide
External Company URL: www.wolverineworldwide.com
Street: 500 Totten Pond Road Suite 200