Vistaprint Senior Marketing Specialist, Email in Waltham, Massachusetts

Are you an aspiring marketing professional who wants to work for a $1B industry leading company? Do you want to create and execute innovative marketing campaigns that will reach millions of customers? Are you looking for an opportunity that will challenge you daily and encourage you to solve interesting business problems? If so, then read on!

We are looking for a Senior Marketing Specialist to join the Global Email Planning & Performance team within Vistaprint. This team is responsible for creating campaign & channel strategies that increase long term customer value and product adoption rates, partnering with our internal Creative Agency to turn these strategies into reality.

This role will be responsible for developing strategic channel plans and managing email campaigns from end to end. In addition to managing our global email communications, this person will work cross functionally to translate broader business customer contact strategies into scalable channel solutions and actions. He/she will work in close collaboration with global team members from multiple functions include marketing, creative, and analytics in order to deliver on strategies. A successful candidate will be a highly motivated, organized, self-starter with strong collaboration and communication skills.

Key Responsibilities:

  • Working cross-functionally to translate email strategy into actionable plans, ensuring we are meeting both strategic and financial goals

  • Building and maintaining a global email calendar inclusive of all channel plans across all markets

  • Partnering with Vistaprint’s internal creative agency to develop email campaigns that drive channel growth and product awareness while ensuring strategy guidelines and channel requirements are met

  • Identifying action plans based on performance to drive improvements in key metrics such as bookings, engagement and order value

  • Partnering with the Email Operations team to implement all campaigns and additional testing strategies for customers, including A/B and multivariate tests across offer, creative, messaging, pricing, and landing pages

  • Contributing fresh ideas and innovative concepts to help meet global strategic channel goals

Experience and Requirements:

  • Bachelor's degree in marketing, business, economics, math, statistics or related field

  • Previous experience in a marketing strategy and/or email channel role

  • Creative, results-oriented thinker with an exceptional attention to detail

  • Exceptional communication and organizational skills and ability to manage multiple complex initiatives at once

  • Excellent interpersonal skills and demonstrated ability to work well both independently and in a team setting with cross functional teams located around the world

Equal Opportunity Employer

Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases we strive to do more than the law requires.

Are you an aspiring marketing professional who wants to work for a $1B industry leading company? Do you want to create and execute innovative marketing campaigns that will reach millions of customers? Are you looking for an opportunity that will challenge you daily and encourage you to solve interesting business problems? If so, then read on!

We are looking for a Senior Marketing Specialist to join the Global Email Planning & Performance team within Vistaprint. This team is responsible for creating campaign & channel strategies that increase long term customer value and product adoption rates, partnering with our internal Creative Agency to turn these strategies into reality.

This role will be responsible for developing strategic channel plans and managing email campaigns from end to end. In addition to managing our global email communications, this person will work cross functionally to translate broader business customer contact strategies into scalable channel solutions and actions. He/she will work in close collaboration with global team members from multiple functions include marketing, creative, and analytics in order to deliver on strategies. A successful candidate will be a highly motivated, organized, self-starter with strong collaboration and communication skills.

Key Responsibilities:

  • Working cross-functionally to translate email strategy into actionable plans, ensuring we are meeting both strategic and financial goals

  • Building and maintaining a global email calendar inclusive of all channel plans across all markets

  • Partnering with Vistaprint’s internal creative agency to develop email campaigns that drive channel growth and product awareness while ensuring strategy guidelines and channel requirements are met

  • Identifying action plans based on performance to drive improvements in key metrics such as bookings, engagement and order value

  • Partnering with the Email Operations team to implement all campaigns and additional testing strategies for customers, including A/B and multivariate tests across offer, creative, messaging, pricing, and landing pages

  • Contributing fresh ideas and innovative concepts to help meet global strategic channel goals

Experience and Requirements:

  • Bachelor's degree in marketing, business, economics, math, statistics or related field

  • Previous experience in a marketing strategy and/or email channel role

  • Creative, results-oriented thinker with an exceptional attention to detail

  • Exceptional communication and organizational skills and ability to manage multiple complex initiatives at once

  • Excellent interpersonal skills and demonstrated ability to work well both independently and in a team setting with cross functional teams located around the world

Equal Opportunity Employer

Vistaprint, a Cimpress company, is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, sex, national or ethnic origin, nationality, age, religion, citizenship, disability, medical condition, sexual orientation, gender identity, gender presentation, legal or preferred name, marital status, pregnancy, family structure, veteran status or any other basis protected by human rights laws or regulations. This list is not exhaustive and, in fact, in many cases we strive to do more than the law requires.

External Company Name: VistaPrint Limited

External Company URL: www.vistaprint.com

Street: 275 Wyman Street