Wolverine Worldwide Senior Manager, Global Channel Marketing - Saucony in Waltham, Massachusetts
At Saucony, we exist for runners. Runners inspire us, bring us new ideas, force us to be better. They drive our design and engineering. They keep us competitive. They keep us hungry. They keep us honest. Whether it’s in a conference room or out on a lunchtime run, we’re constantly talking about and arguing about our sport, runners and the products that fuel them. We love our products and we run in everything we make. This focus and passion fuels us as we strive to create the best running shoes and apparel on the planet. We leave work each day knowing we’ve done everything to make runners’ lives just a little bit better.
As the Senior Manager, you’re responsible for developing and leading the global strategy of all marketing and communication executions within Channel Marketing. Working with regional teams and retail accounts in true partnership, you lead a team that develops innovative global programs and campaigns that connect to consumers and deliver a premium position in the marketplace for Saucony.
The Senior Manager is responsible for diagnosing, analyzing, planning, and implementing programs to drive brand growth within Saucony’s wholesale business. Using consumer insights and collaborating with product and sales teams, you anticipate trends and use this knowledge and expertise to guide program development. You are the master of crafting a strategic approach to supporting sales channels, not just constructing a collection of tactics. You’re passionate about connecting these things to create captivating initiatives that complement each other, driving brand desire and business results.
This role requires that you’re an excellent marketer, teammate, and people manager. You’re a strategic thinker and well-versed in what’s going on in the marketing industry. As a result, you can identify and focus priority initiatives for your team, helping them connect the dots while working in a fast-paced team environment that requires a high level of collaboration.
Ideates and develops the global channel marketing strategy for Saucony – focused on Run Specialty, Sporting Goods, and Digital Retail sales channels.
Directs a team of Marketing Managers to develop and execute integrated retail marketing programs to include in-store, social, digital, and interactive elements.
Builds relationships with key global retail partners through regional marketing leads.
Closely collaborates with key internal stakeholders – including Sales, Marketing, Product, and Operations – to ideate programs that achieve goals.
Regularly measures programs and communicates results of sell-in & sell-through.
Manages budget to ensure alignment with global spending.
Performs duties consistent with the Company's AAP/EEO goals and policies.
7+ years of marketing experience required, including people leadership. Channel or integrated marketing experience preferred.
Demonstrated knowledge of digital and traditional marketing channels, including social, SEO, web, email, paid media, content strategy and partnerships.
People-oriented with strong interpersonal and communication skills.
Ability to thrive in uncertainty, resolve ambiguity and think quickly on your feet.
A resourceful attitude and positive negotiation skills - you'll be working with many different teams across Saucony and our retail partners.
An entrepreneurial mindset, you roll up your sleeves and dig into complex problems. A big picture thinker with a focus on execution and impact.
Bachelor's degree in Marketing or Communications, or a related field. Master's Degree in Marketing / MBA a plus.
Normal hybrid work environment. This role is based in our global Saucony headquarters in Waltham, MA. Travel will be required on a regular basis (10-15%).
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
External Job Posting Title: Senior Manager, Global Channel Marketing - Saucony
External Company Name: Wolverine Worldwide
External Company URL: www.wolverineworldwide.com
Street: 500 Totten Pond Road Suite 200