Thermo Fisher Scientific Senior Global Market Development Manager, Electron Microscopy in Waltham, Massachusetts
Senior Global Market Development Manager, Electron Microscopy
When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you’ll be supported in achieving your career goals.
How you will make an impact:
The Senior Global Market Development Manager for our Life Science Electron Microscopy business will focus on the development and execution of marketing campaigns for scientific applications using a customer focused, go to market approach. This experienced marketing manager will be a key contributor within the electron microscopy team and contribute to the overall growth of the Life Science Business Unit.
The ideal candidate knows impactful marketing requires a balance of creativity and analytics to be successful. They will have proven experience in global product commercialization, developing content and marketing initiatives that maximize audience engagement to create and maintain a strong demand generation funnel.
What you will do:
Develop strategic, multi-channel integrated marketing plans for the Life Science Pharmaceutical and Biotech segments, creating or utilizing customer segmentation, competitor analysis, business trends, market opportunities, and staging and pacing of tactical programs.
Collaborate and ensure alignment of marketing plans among Product Management/Product Marketing, Regional Marketing and Sales Development Partners, Commercial Leaders, and other stakeholders.
Guide the development of copy and creative content for applicable markets, appropriately positioning products for customer segments, while conveying strong value propositions and clear product differentiation.
Support and partner with marketing and commercial teams to develop appropriate commercialization strategies and tactics to drive growth, to maximize coverage and penetration. Develop sales force selling tools, technical training and customer facing materials in collaboration with product marketing, product management, and commercial teams.
Successfully engage with advertising agencies and marketing program managers/divisional marketing to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties and promotional materials
Maintain campaign/program KPI and metrics dashboards to measure the effectiveness of marketing activities; report on these metrics regularly and adjust tactics to improve performance
Propose and execute on customer and market research programs to provide key market insights and actionable business outcomes
Maintain knowledge of the trends and competitive activity relevant to the product lines and markets served/targeted
Manage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investment
Act as a business unit partner to the Divisional Marketing team - a true brand ambassador, understanding, upholding, and communicating our business unit strategy in all aspects of our marketing programs
Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement and management, and public presentation, as needed
How you will get here:
- Bachelor’s degree required, preferably in Biology, Biochemistry or related discipline
8+ years of experience developing marketing strategy and successfully implementing marketing plans in the life sciences
Customer centric, growth driven
Experience working in a complex, highly-matrixed organization and ability to partner / influence
Experience in developing successful lead generation programs using multi-channel strategies to drive funnel fulfillment
Knowledge, Skills, Abilities:
Excellent strategic thinker with solid written and verbal communication skills.
Ability to plan, execute and measure with a strong sense of urgency to drive results.
Collaborative approach to developing and sharing strategy, tactics and analytics. A strong record of building alignment in cross-functional teams.
Highly self-motivated with the ability to manage and prioritize multiple projects.
Given the potential interaction across the division, regions, other Divisions and Corporate, this person will have strong strategic business acumen and the ability to establish credibility and influence.
Demonstrates Thermo Fisher Scientific values – Integrity, Intensity, Innovation and Involvement
Demonstrates creativity and problem-solving ability, strong analytical and execution skills
Say-Do accountability and tenacity to follow through
Self-starter and fast learner with strong ability to energize and inspire others. Lead by example
Demonstration of digital marketing expertise, and the ability to translate metrics, with proven success in display advertising, search engine marketing and optimization, social, video and automation approaches
Development and management of metrics dashboards and reports; ability to derive insights from data
Strong creative intuition on design and messaging that resonates with customers and an ability to learn from previous campaigns to improve on performance
Must be able to manage project scope, budget and schedule to achieve timely completion of project deliverables
Travel is required (25%); including international
Direct experience marketing to Pharmaceutical and Biotech customer segments is preferred
Knowledge of the following key competencies: 4Ps and marketing mix, marketing communications, public relations and media outreach, content strategy/marketing, VOC/VOS, segmentation, value proposition and marketing program development and execution.
At Thermo Fisher Scientific, each one of our 80,000 extraordinary minds has a unique story to tell. Join us and contribute to our singular mission—enabling our customers to make the world healthier, cleaner and safer.
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
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