Massachusetts Creative Jobs

Description

The role of Senior Director of Performance Marketing is a strategic position responsible for heading our performance marketing efforts. This role is integral to driving center leads and enrollments and supporting benefits registration through data-driven strategies. The Senior Director will oversee a dynamic team of marketing professionals and collaborate closely with other teams to optimize marketing across multiple channels.

Responsibilities:

• Develop and implement a comprehensive performance marketing strategy in line with business objectives.

• Manage and innovate multi-channel marketing campaigns including SEM, SEO, display, social media, and direct mail.

• Use data analytics and performance metrics to evaluate campaign effectiveness, inform strategic decisions, and drive optimization.

• Manage the performance marketing budget, track spending and ROI, and make necessary adjustments to maximize return on investment.

• Collaborate with Product, U/X, and Brand teams to ensure a unified approach to customer engagement

• Conduct market research to identify trends, understand customer needs, and stay abreast of competitive positioning.

• Lead and motivate a high-performing team of marketing professionals and foster a culture of collaboration and continuous improvement.

• Manage relationships with third-party vendors and collaborate with cross-functional teams including Data Analytics, Design/Creative, Engineering, and Product Marketing.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or related field is a must. An MBA is preferred.

• Must have 10+ years of experience in performance marketing with a strong focus on digital channels and growth marketing in e-commerce. A track record of driving growth is required.

• Minimum of 8 years of experience managing people.

• Strong analytical skills with proficiency in data analysis tools and platforms such as Google Analytics, AdWords, etc.

• Proven track record in orchestrating successful marketing campaigns.

• Strong leadership and team management skills.

• Excellent communication and collaboration skills, with the ability to influence stakeholders at all levels.

• Previous experience in effective external agency management is a plus.

• Exceptional project management and prioritization skills with a flexible and agile mindset.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .