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Thermo Fisher Scientific Regional Marketing Director, Americas, Chromatography & Mass Spec in Waltham, Massachusetts

Regional Marketing Director, Americas, Chromatography & Mass Spec

221928BR

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them.

How you will make an impact :

The Director, Regional Marketing AMERICAS, for the Chromatography and Mass Spectrometry Division has responsibility for driving regional marketing strategy, campaign planning, execution, and all related demand generation activities. The role will act as a key partner to Business Unit Marketing and Commercial resulting in measureable impact on revenue and market share gains. This role is responsible for providing deep expertise and execution on full-funnel Marketing initiatives across the entire region including: direct marketing, Telemarketing, digital, events, as well as collaborate on regional forecasting and goal setting. This role will also provide regional marketing perspective on market dynamics, competitive opportunities, customer requirements and pipeline. It's a phenomenal time to join our team!

What you will do:

Essential Duties and Responsibilities

  • Lead, mentor and develop all marketing resources in region

  • Support CMD’s commercial strategy, being accountable for all Marketing metrics and goals in that region.

  • Accountable for the marketing budget for demand generation and growth-related initiatives in the region.

  • Lead the region on developing and implementing a Digital Marketing plan to drive growth, working with Divisional Marketing, Commercial and Business Units.

  • Collaborate with Business Unit and Vertical Marketing to develop annual marketing strategy and plans to achieve revenue and pipeline growth.

  • Lead the commercialization process in region, working together with other Marketing resources, Sales, Communications and Product Managers to support new product introductions.

  • Support and partner with the marketing and sales team to develop appropriate commercialization strategies and tactics to drive growth, to enhance coverage and penetration.

  • Implement regional marketing programs targeting segments that drive demand generation, pipeline health and new contacts for CMD.

  • Drive return on investment performance for key marketing programs and product launches together with Global Marketing Operations.

  • Provide quarterly market and competitive updates pertaining to technology trends, new products, compelling applications or adjacent market opportunities.

  • Conduct regional VOC directly or in collaboration with other Marketing functions to assess the impact of product positioning, brand equity, customer satisfaction and marketing effectiveness.

  • Share best practices, effective regional strategies and high ROI campaign approaches with the global and regional marketing teams around the world.

  • Actively collaborate with Business Unit Marketing to improve Marketing intelligence around digital marketing, data analytics and pipeline management.

How you will get here:

Education and Experience:

  • Bachelor’s degree in Marketing, Business or Chemistry; advanced degree preferred.

  • 10+ years work experience in Marketing with deep expertise in life science marketing and demand generation. Prior experience in global and/or regional strategy development.

  • Strong domain experience and a track record in strategy development, marketing planning, program execution and metrics.

  • Experience in Life Sciences, Scientific Instrumentation, Pharma, Biopharma or Healthcare.

  • Demonstrated experience in driving campaign results targeting specific market segments that include web, search, social media, advertising, and events.

  • Ability to travel 30% to 50%.

Knowledge, Skills, and Abilities

  • Position may require Covid-19 vaccination, including a booster and/or routine testing, per client discretion. As a requirement to be onsite at Thermo Fisher Scientific this position requires vaccination status disclosure upon employment.

  • Customer centric, growth driven.

  • Strong digital and e-commerce background and skills in a B2B environment.

  • Collaborative approach to developing and sharing strategy, tactics, and analytics.

  • Strong interpersonal and listening skills.

  • Excellent strategic thinker with solid written and verbal communication skills.

  • Ability to plan, implement and measure with a strong sense of urgency to get results.

  • Proven leadership experience and success specifically in managing remote teams.

  • Experience working in a complex, highly-matrix organization, and ability to partner / influence.

  • Say-Do accountability and tenacity to follow through.

  • Self-starter and fast learner with strong ability to energize and inspire others. Lead by example.

Our global team of more than 100,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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