Wolters Kluwer Product Marketing Manager in Waltham, Massachusetts
Wolters Kluwer Health's Clinical Effectiveness (CE) organization is a fast-growing and innovation-driven healthcare information technology (HIT) provider working on the front lines of clinical care. Our flagship products include UpToDate, Lexicomp, Medi-Span and Emmi Solutions.
Our talented team of physician editors, pharmacists, technologists, and product visionaries collaborate to provide solutions that measurably improve clinical effectiveness by helping healthcare professionals provide optimal care for their patients.
The Product Marketing Manager will work closely with others on the segment, sales, product management and operations teams to optimize the growth of the CE solution portfolio. Responsibilities include partnering on Go To Market Plans; new product launches; supporting the development of business cases to justify strategic product investment; partnering with stakeholders to identify new market and segment opportunities on the basis of quantitative data analysis; gathering requirements in support of product development to address new segments and markets; and supporting the finance team on pricing strategy.
*This position can be based in Chicago, IL (preferred) or Waltham, MA.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Become an expert on CE customers and market; develop and maintain a deep understanding of global healthcare market dynamics, actively monitoring, communicating and acting upon changes relevant to customers and competition
Lead the launch of new products and releases, defining product positioning and ensuring operational readiness
Support the segmentation and tiering of global markets to obtain/sustain market leadership and ensure optimal packaging, pricing and positioning
Partner with product management, finance and development to develop business cases for new product concepts
Partner with product management to manage approved product concept development projects through the definition, development, testing and launch phases; and to define and execute on the product roadmap
Partner with the Sales Training team to deliver training on both new and existing products and markets
Identify, gather and analyze relevant market and customer data to maximize and measure the effectiveness of product marketing deliverables
Develop effective messaging and positioning to serve as content for marketing programs, differentiate CE solutions in the market, and communicate the benefits of CE to multiple buyer types
Gather and analyze data for input to the finance team on pricing strategy; partner with stakeholders to operationalize pricing
- Bachelor's degree or equivalent experience
5+ years of experience in product management, product marketing, or other marketing role/s
Experience bringing new products to market
Previous experience and ability to manage projects involving cross-functional teams
Preferred Knowledge, Skills, Abilities or Certifications:
Experience with patient educational content and outreach programs preferred
Experience in Healthcare IT industry desirable
Excellent quantitative/analytical skills
Excellent time management, decision making and organization skills
Excellent writing and interpersonal communication skills
Pragmatic Marketing training preferred
- Up to 25% travel may be required
ABOUT WOLTERS KLUWER
Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Wolters Kluwer reported 2017 annual revenues of €4.4 billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide. Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY). For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, LinkedIn, and YouTube.
EQUAL EMPLOYMENT OPPORTUNITY (EEO)
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions, customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
For any assistance with your application for this job opening, please call the HR Source at (888) 495-4772 or email HRSource@WoltersKluwer.com. TTY is also available at 888 (4985) 4771.
The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They are not intended to be an exhaustive list of all duties and responsibilities and requirements.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled