Wolters Kluwer Product Marketing Manager - Patient Solutions in Waltham, Massachusetts
Within Wolters Kluwer Health, the Clinical Effectiveness division is a fast-growing and innovation-driven healthcare information technology provider working on the front lines of clinical care. Our flagship products include UpToDate, Lexicomp, Medi-Span and Emmi.
Our talented team of physician editors, pharmacists, technologists, and product visionaries collaborate to provide solutions that measurably improve clinical effectiveness by helping healthcare professionals provide optimal care for their patients.
As Product Marketing Manager for Patient Solutions , you will be an integral part of a team working together to optimize the growth of our patient programs throughout the Clinical Effectiveness portfolio. This includes the patient-facing assets within the flagship products mentioned above as well as emerging opportunities related to new products, product models, segments, and partnerships.
For this new role, we seek someone who shares our passion for improving patient outcomes and who is energized when solving complex problems. As Product Marketing Manager , you will monitor market and competitive trends, identify new opportunities for patient solutions across the portfolio, and develop compelling product messaging and positioning. You will work with products through their lifecycle, from upstream ideation efforts with product management when analyzing new market opportunities or developing value propositions for new offerings, to downstream efforts of launching new solutions in collaboration with the training and marketing teams.
*This position can be based in Chicago, IL or Waltham, MA.**
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop and apply expertise on the market for patient solutions.
Actively monitor healthcare trends, policies, and dynamics related to patient education and consumer health. Communicate and apply those insights effectively to inform product, positioning, and go-to-market strategy.
Engage with customers and customer-facing teams to deeply understand your buyers, users, segments, sales process, and use cases.
Conduct competitive analysis, communicate critical insights to the team, and apply relevant findings to impact positioning, messaging, and sales effectiveness.
Synthesize and communicate updates about new entrants and business models in digital health that would be relevant to team discussions about delivery models, packaging, partnerships, and competition.
Drive portfolio strategy to grow our footprint in patient solutions.
Assess and evaluate opportunities to optimize the portfolio strategy of patient education and engagement resources across the Clinical Effectiveness division.
For emerging solutions, product models, and/or segments, you are a critical partner to product management. Contribute to value propositions, participate in early customer testing of the message, craft key areas of the business cases to inform investment, develop personas for target markets, and more.
Lead the market sizing and segmentation efforts of target provider and commercial markets to ensure optimal packaging, pricing and positioning.
Gather and analyze data to inform pricing strategy; partner with stakeholders to operationalize pricing.
Play an impactful role in meetings with executive management when the team discusses the overarching patient strategy for the division.
Launch solutions that make an impact.
Develop effective messaging and positioning to differentiate the patient solutions across Clinical Effectiveness division and communicate the benefits to multiple buyer types.
Create compelling marketing assets to tell the product story to internal and external audiences, in collaboration with the marketing communications team.
Lead the launch of products and releases by coordinating with a cross-functional team to deliver and execute an effective go-to-market plan.
Plan, build, and deliver sales training and a suite of product marketing assets that equip the marketing and customer-facing teams.
Monitor the success of patient solutions throughout the CE portfolio, adjusting go-to-market or product strategy to reflect quantitative and insights.
Contribute to a greater mission.
Participate in initiatives that span across the Clinical Effectiveness teams, products, and geographies to promote the success of the division worldwide.
Promote a positive team culture by building bridges, holding ourselves accountable, and fostering a culture of diversity and inclusion.
Serve as an ambassador for the work we do to support patient health.
Bachelor’s degree preferred, or equivalent experience required.
MBA or Master’s degree related to healthcare is preferred.
4+ years of experience in product management, product marketing, or marketing including:
3+ years of related experience in healthcare.
2+ years in roles that are customer facing.
Previous experience and ability to manage projects involving cross-functional teams.
Preferred Experience, Knowledge, Skills, Abilities or Certifications:
1 year of experience in software, solutions, or services that was designed for use by patients strongly preferred.
Experience bringing new products to market.
Executive presence and confidence when in the spotlight.
Excellent quantitative/analytical skills and ability to communicate results.
Oral communication and interpersonal skills that win hearts and minds.
Excellent writing skills and ability to create compelling presentations.
Time management, decision making and organization skills.
Positive contributor to team culture, and promoter of diversity and inclusion.
Pragmatic Marketing training preferred.
- Up to 20% travel may be required (once business travel resumes, Q2 2021 at earliest due to pandemic)
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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