Carbon Black, Inc. Principal Product Marketing Manager in Waltham, Massachusetts

Principal Product Marketing Manager

Product MarketingWaltham, Massachusetts



WhyCarbon Black?

At Carbon Black, you’ll have the chance to create an impact in the ever-evolving cybersecurity space. Our advanced technology takes on even the toughest challenges and stays ahead of the latest threats.

If you want to join an agile company that’s building innovative technology in the cloud, Carbon Black is the place for you. Inspired by passionate people who are dedicated to making the world safer, it’s no wonder we’ve been named a “Top Place to Work” by the Boston Globe for four consecutive years. Join us!

Why You Matter

We’re looking for a dynamic and experienced Principal Product Marketing Manager to help drive market awareness and adoption of our leading next-generation security solutions in the highly competitive market. In this key role, you will work with Sales, Product Management, Marketing Communications, and Demand Generation to drive differentiated positioning, messaging, and associated programs that generate demand for our market leading products.

Carbon Black is a rapidly changing environment, and we are seeking someone in this role who can be creative, rally a team, and make amazing things happen. We’re looking for someone who understands B2B buying cycles in the large enterprise space and has a real passion for cybersecurity (even if you are new to the field).

What You’ll Do

  • Play a key role in the development of go-to-market plans and integrated campaigns, in conjunction with the Demand Generation team

  • Work hand-in-hand with Product Management to represent the voice of the market during strategic product planning

  • Be a product evangelist and spokesperson, communicating with both internal and external stakeholders (partners, press, analysts) through social media, webcasts, briefings and product demonstrations.

  • Work closely with Carbon Black’s Content and Communications teams to develop a continuous stream of compelling content that generates buzz and accelerates the buying process

  • Thoroughly understand the IT security landscape, Carbon Black’s customers, buying triggers, and influencers

  • Support sales efforts through impactful training and enablement activities, identification of successful sales strategies, and the development of sales tools and assets

What You’ll Bring

  • 7-10 years’ of product marketing experience in B2B enterprise software or related markets

  • Assertive leadership skills with the ability to positively influence without direct authority to drive deliverables

  • Strong analytical skills and enthusiasm for data-driven marketing

  • Ability to build strong working relationships across all levels of the organization, including remote areas

  • Experience developing customer-facing messaging and content

  • Bachelor’s degree in appropriate field. MBA a plus

  • Experience in SaaS / Cloud businesses and business models a plus

  • Security industry experience required; endpoint security experience desired

Who We Are

Carbon Black is the leading provider of next-generation endpoint security. Carbon Black’sNext-Generation Antivirus (NGAV) solution,CbDefense, leverages breakthrough prevention technology, “Streaming Prevention,” to instantly see and stop cyberattacks before they execute.CbDefense uniquely combines breakthrough prevention with market-leading detection and response into a single, lightweight agent delivered through the cloud.With more than 13 million endpoints under management, Carbon Black has more than 3,600 customers, including 30 of the Fortune 100. These customers use Carbon Black to replace legacy antivirus, lock down critical systems, hunt threats, and protect their endpoints from the most advanced cyberattacks, including non-malware attacks.

Carbon Black, Inc. is an EEO/AA employer. Carbon Black is an inclusive employer that believes in workplace equality, supports diversity, creates a welcoming environment, and respects the unique qualities each individual brings to the company.