
Job Information
Fresenius Medical Care North America PR & Media Relations Manager ( Investor Relations, Strategic Development & Communications) in Waltham, Massachusetts
PURPOSE AND SCOPE:
As a key member of the Fresenius Medical Care Investor Relations, Strategic Development & Communications (IRSDC) and reporting to the Head of Corporate Communications, the Manager, PR and Media Relations is responsible for overseeing and executing media relations and public relations s strategies that helps raise awareness in support of company’s business objectives and the overall corporate narrative. The Manager, PR and Media Relations will work with national, regional and international media to raise the overall profile of the Fresenius Medical Care. Cultivate strategic and thoughtful media and visibility opportunities that help position and drive the positive reputation of Fresenius Medical Care. This position will report to the Head of Media Relations.
Manage external media relations and outreach, including the development of media pitches, press releases, talking points and messaging.
Develop relationships with top-tier regional, national and international media outlets.
Develop media briefings and guidance for media opportunities and interviews.
Help manage and execute annual PR and earned media plan that secures visibility — proactively and reactively — for Fresenius Medical Care
Contribute to the development of media and PR strategies for segment and governmental public relations campaigns, announcements, events and partnerships.
Work with stakeholders from across the business and functions to execute communications efforts
Cultivate story opportunities for the CEO, executive team, subject matter experts.
Oversee development of media lists and database. Develop metrics reports that highlight the impact of the media relations activities
Create reputational and crisis communications messaging and media strategy. Monitor potential and emerging issues and help develop organizational response.
Manage media training sessions for spokespeople, including executives and subject matter experts.
EDUCATION :
- Bachelor’s degree in Communications, Journalism or related field preferred
EXPERIENCE AND REQUIRED SKILLS :
5+ years of professional PR or communications experience required
3+ years of management experience preferred
Necessary Knowledge and Skills
Experience in pitching media outlets across platforms, including print, broadcast and digital
Experience working in a matrixed organization and ability to work closely with high-level executives and spokespeople
Strong writing, editing and proofreading skills
Knowledge of news media including print, digital, and broadcast
Knowledge of media database and tracking tools
Strong news judgment and ability to work independently under tight deadlines while managing multiple projects
Good collaborator and can do attitude
Ability to synthesize complex information into effective messages
Fluency in English required! Additional language a plus!
EO/AA Employer: Minorities/Females/Veterans/Disability/Sexual Orientation/Gender Identity
Fresenius Medical Care North America maintains a drug-free workplace in accordance with applicable federal and state laws.
Fresenius Medical Care North America
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