Job Information
MarketOne International Marketing Strategist - Digital in Waltham, Massachusetts
It’s time to change the world of marketing – and we’re looking at you
We’re working with some of the world’s most dynamic companies, transforming the way they do marketing from an enabler to a driver of business success. We’re helping organizations to evolve from outdated outbound marketing to a fully measurable inbound engine. And when we say measurement, we mean the real business kind (not the fluffy old school marketing kind).
Who we’re looking for right now
The Marketing Strategist is a member of the global Strategic Advisory Services team and will be a key player in the delivery of strategic projects, helping to build service offerings, methodologies, and thought leadership materials.
The candidate must have the experience and authority to advise clients in using the latest marketing technologies and data-driven insights across the entire customer journey to make their marketing communications more personal, timely, relevant, and effective. Your deep experience with marketing automation technologies, CRM and Sales enablement, B2B demand generation and nurture best practice – both digital and human - will be brought to bear to drive customer success.
Besides deep expertise of data-driven marketing automation and customer journey/campaign design, the Marketing Strategist should understand the principles of internal marketing process design, have a keen interest in content strategy and an appreciation of the role of other digital, tele and marketing channels in the context of an integrated, end-to-end, demand gen planning process.
Our clients are typically in the information technology, telecoms, business services, manufacturing, and finance sectors so experience in and a genuine appetite for the complexities of business-to-business marketing is essential. Many of our clients subscribe to Sirius Decisions, so familiarity with funnel concepts is expected.
We offer a working environment that combines the opportunity and energy of a start-up with the security and resources of an established global company. Your clients will be large, global enterprises, and you’ll be working alongside other senior consultants, Client Services and Technology Services teams.
The role: day-to-day activities
Take client business objectives and translate into a metrics-driven communications strategy, combining online and offline resources to deliver the right message, at the right time, via the right channel
Develop recommendations for data strategy to support communications, including segmentation, profiling of audience, and targeting of campaigns
Contribute to marketing process design, redesign, and optimization – using best practice methodologies and customer insights to advise clients on the best way to structure and run their teams
Help clients to create actionable personas, combining desk research and primary interviews
Plan multi-touch contact strategies/user journeys across a variety of on and offline channels – in particular email and websites, with tightly integrated telemarketing
Design multi-touch/multi-channel nurture programs based on data insights to accelerate responders through the entire journey including: awareness campaigns, re-engagement, pipeline and customer retention programs. Develop ROI metrics for campaigns based on industry benchmarks and previous campaign performance
Background
5 to 7 years relevant experience
Solid B2B digital marketing experience, preferably with clients in the high-tech sector
Experienced campaign & audience configuration of common industry Martech platforms such as Salesforce, Marketo, Eloqua, and Google Analytics
Act as a subject matter expert in demand generation, guiding your clients to define their customer journey, audience, and key analytics to measure success
Work independently to research and uncover new trends and methodologies to continue to elevate your client’s maturity level
Strong presentation skills to create compelling visuals, deliver breakthrough insights, Marketing maturity roadmaps, and tailored customer experience recommendations in a cohesive story to a broad audience from executives to Sales and Marketing Managers
Ability to adapt in a fast-paced environment across multiple, complex projects
Deep understanding of demand generation tactics across the entire customer journey and the ability to recommend key performance metrics to measure success across channels, journey stage, content consumption and program ROI
Familiarity designing processes and communications that take advantage of marketing automation platforms, database structures, CRM systems and teleservices resource
Evidence of a strong academic background with minimum of a Bachelor’s degree - does not have to have marketing specific qualification
Powered by JazzHR