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Wolverine Worldwide eCommerce Site Merchandiser - Keds in Waltham, Massachusetts

Wolverine Worldwide is a global marketer of branded footwear, apparel, and accessories. With an established global footprint that spans approximately 200 countries and territories, as well as a rock-solid infrastructure, Wolverine Worldwide is dedicated to advancing the following brands that comprise the ever-expanding portfolio: Bates, Chaco, Cat Footwear, Harley Davidson Footwear, Hush Puppies, Keds, Merrell, Saucony, Sperry, and Wolverine. Wolverine Worldwide’s continued success is driven by our ability to stay true to our simple mission: we empower, engage and inspire our consumers – every step of the way.

The eCommerce Site Merchandiser is responsible for maximizing consumer experience and driving revenue growth on the Keds website by managing strategic ecommerce merchandising.

  • Has an expertise of the brand, its consumers, and its products to present a compelling story online and maximize revenue and conversion.

  • Partner with ecommerce buyer and content manager to plan and execute seasonal marketing features based on key brand stories, seasonality, forecasts, selling trends, and available inventory.

  • Evaluates, maintains and executes effective product categorization, keywords, attributes, sort orders, site search filtering and categorization strategies that facilitate efficient search and browsing, reinforce a positive brand experience and support effective visual merchandising. Partners with leader to determine appropriate. In partnership with direct manager, determines the merchandise site plan strategy and development.

  • Collaborate to create and execute seasonal merchandising plans to deliver a compelling consumer experience and to effectively present product stories in an integrated manner across all ecommerce touch points (site, email, social, display etc.).

  • Recommend and execute seasonal promotional plans to maximize revenue and achieve gross margin targets, in direct partnership with Buying and Planning.

  • Use reporting and web analytics tools to analyze site experience and product presentation performance and makes modifications as needed to enhance website conversion and revenue as it relates to site merchandising.

  • Drive A/B testing to optimize conversion performance.

  • Leads and conducts researching the marketplace and competitive set for best practices, trends, new ideas and actions to be taken related to the online consumer shopping experience and site presentation.

  • Demonstrates working knowledge of SEO and partners with ecommerce marketing to support SEO initiatives.

  • Demonstrates ownership of the site, closely watching functionality and performance, catching problems and tackling break/fixes with a high level of urgency.

  • Monitor and implement product recommendations, cross sells and upsells for brand. Collaborate with eCommerce team to plan, buy, and design for programs. Monitor and implement product recommendations, cross sells and upsells for brand. Collaborate with eCommerce team to plan, buy, and design for programs.

  • Participates in decision making regarding user experience, site design, new features, new tools and marketing offers.

  • Provides feedback and suggest enhancements to management and peers on critical processes.

  • May perform some buying and planning duties.

  • Performs duties consistent with the Company’s AAP/EEO goals and policies.

  • Performs other duties as required/assigned by manager.

  • 3-5 years of online merchandising experience, preferably in a direct-to-consumer environment in site merchandising, experience working with both buying and/or planning, a plus.

  • Experience with web technology platforms/working with a content management system to update pages

  • Excellent quantitative/analytical skills necessary.

  • Strong organizational and communication skills. Ability to present to peers and manager level.

  • Ability and desire to work at both the strategic and tactical levels

  • Strong understanding and passion for websites, UI and Visual Site Merchandising

  • Product knowledge of footwear & apparel required

  • Proficient knowledge of MS Outlook, Excel, and Word – advanced Excel skills preferred

  • Ability to understand online traffic and metrics to help guide on-site merchandising decisions.

  • Demonstrated ability to multi-task under stressful situations.


Normal office environment. Some travel may be required.

Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).


External Job Posting Title: eCommerce Site Merchandiser - Keds

External Company URL:

Street: 500 Totten Pond Road Suite 200