Wolverine Worldwide eCommerce Digital Marketing Specialist - Saucony in Waltham, Massachusetts
At Saucony, we exist for runners. Runners inspire us, bring us new ideas, force us to be better. They drive our design and engineering. They keep us competitive. They keep us hungry. They keep us honest. Whether it’s in a conference room or out on a lunchtime run, we’re constantly talking about and arguing about our sport, runners and the products that fuel them. We love our products and we run in everything we make. This focus and passion fuels us as we strive to create the best running shoes and apparel on the planet. We leave work each day knowing we’ve done everything to make runners’ lives just a little bit better.
The eCommerce Digital Marketing Specialist will drive qualified traffic to fuel revenue and traffic growth for Saucony.com to acquire new customers for the business. Key tasks include campaign planning, program analysis and optimization, budget optimization, bid management, and vendor management.
Optimally employ marketing budget across multiple brands and tactics to drive qualified site traffic and acquire customers to build the business at an efficient customer acquisition cost.
Drive growth specifically via ecommerce acquisition marketing programs, including: Paid Search, Affiliate Marketing, Display Advertising, Social Advertising, Comparison Shopping Engines and Marketplaces.
Develops actionable insights and optimizations using generated reports across all digital marketing acquisition programs.
Develop recommendations for optimal budget allocation across various tactics to maximize revenue and new customers while minimizing acquisition cost.
Leads strong testing strategy across marketing tactics and consumer’s path on site.
Write consumer focused website copy and product descriptions to drive consumers to their desired destination with SEO best practices in mind.
Performs duties consistent with the Company’s AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.
1+ years of retail or ecommerce and digital marketing experience
Strong analytical skills
Technical knowledge relevant to typical ecommerce environment
Solid interpersonal and communication skills
Ability to manage and prioritize multiple tasks and duties
Normal office environment. Some travel may be required.
The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties and skills which may be required.
Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.
Committed to a diverse workforce, we are an Equal Opportunity Employer (Minorities/Women/Veterans/Disabled).
External Job Posting Title: eCommerce Digital Marketing Specialist - Saucony
External Company URL: www.wolverineworldwide.com
Street: 500 Totten Pond Road Suite 200