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Wolters Kluwer Digital Marketing Specialist - Search Engine Optimization in Waltham, Massachusetts

Digital Marketing Specialist – Search Engine Optimization

R0015700

Waltham, MA or remote

We are looking for a Digital Marketing Specialist – Search Engine Optimization to join the brand and communications team in Health. This individual will be focused on two of our most important sources of traffic: organic and paid search, working with stakeholders across the Health division and the corporate team to identify opportunities, diagnose issues and track effectiveness of initiatives.

Working with content creators and marketers, this role will be responsible for identifying relevant keywords and terms with potential to drive qualified web traffic, optimizing use of Conductor, assisting in SEO research for copywriting and tracking visibility across a variety of products and services. In addition, identifying and testing the effectiveness of both on- and off-site organic search efforts will be core to the role, including link building, featured snippet placement and other SERP opportunities.

This role will augment paid search strategies across the Health division as a resource to coordinate SEM keyword targets among businesses, aligning targets and spend with current organic performance to ensure an optimal use of budget. Combined with optimization of landing pages to ensure keyword alignment and improve quality scores, the Search Specialist will bridge the Division’s paid and organic search efforts across three business areas, maintaining a consistent, measurable, repeatable framework.

As part of an ever-changing landscape, the Digital Marketing Specialist – Search Engine Optimization will be expected to continuously learn and explore current trends within the search space, acting as the division’s SEO/SEM subject matter expert.

The successful candidate must be data-focused, possess strong interpersonal and communication skills and have a passion for testing, learning and optimizing content, translating into reporting of measurable results.

*This position will ideally be based in Waltham, MA, but we can also consider highly qualified remote candidates in the U.S.**

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Work with business unit marketing teams to identify, categorize and track relevant keywords for their products and solutions.

  • Research keywords in Conductor to identify organic opportunities for search visibility.

  • Track organic and paid search visibility against direct and indirect competitors.

  • Optimize web content to align with paid and organic opportunities and translate into savings.

  • Identify and leverage on- and off-site tactics to improve organic search visibility.

  • Coordinate paid keyword efforts across the division to ensure minimal overlap among business units and high-performing organic efforts.

  • Report on organic and paid search performance across the division.

  • Track current search trends and identify opportunities to increase organizational visibility.

  • Act as the division’s SEO and SEM subject matter expert.

  • Participate in communication initiatives that extend beyond direct responsibilities.

  • Be flexible, proactive and a creative team player.

  • Performs other duties as assigned.

JOB QUALIFICATIONS

Education: Bachelor's degree in Communications, Marketing or related field preferred, or equivalent experience.

Required Experience:

Minimum 3 years in a search optimization or search marketing role, preferably in a global organization including:

  • Experienced in keyword research and tracking.

  • Experience working with contemporary content management systems, Sitecore preferred.

  • Experience with Google Webmaster Tools, Google Analytics , and Conductor or equivalent search optimization tools.

Preferred Experience, Knowledge, Skills and Abilities:

  • Experience in a healthcare or pharma company a plus but not required.

  • Organized self-starter, attention to detail and follow through.

  • Team player; happiest when doing, not delegating.

Travel: 5 – 10%, ability to travel as required by business needs.

EQUAL EMPLOYMENT OPPORTUNITY

Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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