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Thermo Fisher Scientific Digital Marketing Manager, Clinical Marketing in Waltham, Massachusetts

When you’re part of the team at Thermo Fisher Scientific, you’ll do important work, and you’ll be valued and recognized for your performance. With talented managers and inspiring coworkers to support you, you’ll find the resources and opportunities to make significant contributions to the world.

How will you make an impact?

You will be responsible for driving robust programs for critical marketing channels that drive engagement with clinical buyers. You will join a team of marketing professionals who define and manage ongoing global marketing programs and support regional programs for Thermo Fisher Scientific’s rapid diagnostic business.

What will you do?

  • Develop and execute a search engine optimization “SEO” strategy and supporting program by partnering with cross-functional stakeholders to identify the priorities and to execution and reporting in support of the formal program

  • Develop personas and segments based on user data, analytics, and commercial feedback to define the optimal channel mix for key medical industries

  • Actively manage and coordinate digital channel budgets by working with the marketing team and the Sr. Manager of Digital Strategy to optimize the marketing mix and maximize the investment in each digital channel

  • Assist in managing a broad range of SEM campaigns that support the team’s strategic areas of focus, and that deliver ongoing performance improvements for traffic quality, site engagement, bounce rate, etc.

  • Partner with web development and eBusienss resources to execute the launch of new webpages, web form, online literature, and web apps

  • Help to manage and develop email campaigns and online forms using the Oracle Eloqua platform.

  • Execute regimented reviews of social and SEM campaigns to drive iterative improvements in targeting, messaging, and to ensure an optimized channel mix based on performance and investments

  • This position interacts with varying levels of internal and external personnel and will require direct customer communication, public presentation, and a team-focused approach.

  • Work closely with regional marketing development managers to build and execute marketing programs within their regions.

  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines

  • Maintain marketing program KPIs and metrics dashboards to measure the effectiveness of marketing activities; report on these metrics regularly and adjust tactics to improve performance

How will you get here?

Education

  • Bachelor’s degree in business communications, marketing, digital marketing, or related degree 

Experience

  • Certifications or coursework in Google Ads, Adobe Marketing Cloud, or Oracle Marketing Cloud preferred

  • 3+ years of advanced web analytics experience using Google Analytics or Adobe Analytics

  • 3+ years experience managing SEM campaigns and large-scale B2B social campaigns on Facebook and Linkedin preferred

  • Experience marketing to clinical environments, marketing medical devices, or working with FDA regulated content strongly preferred

  • Eloqua certification, Marketo, or HubSpot certification strongly preferred

Knowledge, Skills and Abilities

  • Demonstrated ability to launch and drive lead-generation campaigns in a B2B environment

  • Exceptional skill in developing and executing sophisticated digital marketing initiatives

  • Ability to identify and understand new application uses for existing technology and new product introductions

  • Strong written and verbal communication skills,

  • Fast and self-starter learner, with the ability to work in a dynamic team adapting quickly to a changing environment

  • Possess excellent project management, organization, time-management, planning, and budgeting skills

  • Ability to translate metrics in actionable business decisions

  • Collaborative partner who can influence across functional teams and geographies in a complex, highly matrixed organization

  • Ability to travel up to 15%

Compensation and Benefits:

The salary range estimated for this position is $110,000 - $135,000 DOE. This position will also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. Actual compensation will be confirmed in writing at the time of offer.

We offer a comprehensive Total Rewards package that our US colleagues and their families can count on, which generally includes:

  • A choice of national medical and dental plans, and a national vision plan

  • A wellness program, and valuable health incentive opportunities for company contributions to a Health Reimbursement Account (HRA) or Health Savings Account (HSA)

  • Tax-advantaged savings and spending accounts and commuter benefits

  • Employee assistance program

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, short- and long-term disability, and volunteer time off in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $25 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer . Our global team of more than 80,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

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