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Bank of America Digital Channel Manager – Targeted Personalization Experiences in Waltham, Massachusetts

Digital Channel Manager – Targeted Personalization Experiences

Charlotte, North Carolina;Richmond, Virginia; Plano, Texas; San Francisco, California; Phoenix, Arizona; Waltham, Massachusetts

Job Description:

Role Description: Digital Channel Manager – Targeted Personalization Experiences

-Develop and launch targeted digital campaigns on BAC.com and the BAC mobile app driving incremental customer responses including customer acquisition, relationship deepening, increased product utilization and feature activation.

-Aid in the identification of new target segments based on customer characteristics and behaviors.

-Drive new and innovative campaign development based on a wide range of customer information including product/feature usage, demonstrated preferences and financial needs.

-Collaborate with segment/product strategy, channel, MarTech and reporting teams across the organization on implementation, prioritization and optimization of key personalization projects.

-Develop and distribute campaign performance information using self-service reporting tools such as Microstrategy, Acoustic and Adobe Analytics.

-Identify and troubleshoot platform issues as they arise to enable campaign performance and reporting.

-Assist in performance testing and campaign QA

Minimum Required/Desired Skills:

-Adobe Target, Adobe Analytics, Adobe Experience Manager (AEM) Adobe Audience Manager (DMP) Adobe Photoshop experience.

-Knowledge of Adobe Experience Platform (AEP) a plus.

-Understanding of Chrome developer tools and extensions to troubleshoot targeting, tracking and page tags. Experience/Background in Technology.

-Developing knowledge of AI/ML platforms (Persado). Understanding of Offers Management and system dependencies.

-Analytics and reporting experience with bank systems (ODIN, Core Metrics, Business Events, Micro-strategy, Celebrus platforms).

-Knowledge of pivot tables, Power Query and macros in Excel needed.

-Tag manager experience with Tealium. Knowledge of the latest development of cookies and fast-approaching cookieless world and impact on ad-serving strategies.

-Leads and provides input during creative review routines to provide creative feedback and ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines in addition to efficacy of proposed testing plans.

-Comfortable working in a fast-paced, dynamic working environment.

-Spanish speaker a plus.

Job Band:

H4

Shift:

1st shift (United States of America)

Hours Per Week:

40

Weekly Schedule:

Referral Bonus Amount:

0

Job Description:

Role Description: Digital Channel Manager – Targeted Personalization Experiences

-Develop and launch targeted digital campaigns on BAC.com and the BAC mobile app driving incremental customer responses including customer acquisition, relationship deepening, increased product utilization and feature activation.

-Aid in the identification of new target segments based on customer characteristics and behaviors.

-Drive new and innovative campaign development based on a wide range of customer information including product/feature usage, demonstrated preferences and financial needs.

-Collaborate with segment/product strategy, channel, MarTech and reporting teams across the organization on implementation, prioritization and optimization of key personalization projects.

-Develop and distribute campaign performance information using self-service reporting tools such as Microstrategy, Acoustic and Adobe Analytics.

-Identify and troubleshoot platform issues as they arise to enable campaign performance and reporting.

-Assist in performance testing and campaign QA

Minimum Required/Desired Skills:

-Adobe Target, Adobe Analytics, Adobe Experience Manager (AEM) Adobe Audience Manager (DMP) Adobe Photoshop experience.

-Knowledge of Adobe Experience Platform (AEP) a plus.

-Understanding of Chrome developer tools and extensions to troubleshoot targeting, tracking and page tags. Experience/Background in Technology.

-Developing knowledge of AI/ML platforms (Persado). Understanding of Offers Management and system dependencies.

-Analytics and reporting experience with bank systems (ODIN, Core Metrics, Business Events, Micro-strategy, Celebrus platforms).

-Knowledge of pivot tables, Power Query and macros in Excel needed.

-Tag manager experience with Tealium. Knowledge of the latest development of cookies and fast-approaching cookieless world and impact on ad-serving strategies.

-Leads and provides input during creative review routines to provide creative feedback and ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines in addition to efficacy of proposed testing plans.

-Comfortable working in a fast-paced, dynamic working environment.

-Spanish speaker a plus.

Shift:

1st shift (United States of America)

Hours Per Week:

40

Learn more about this role

Full time

JR-22036845

Band: H4

Manages People: No

Travel: Yes, 5% of the time

Manager:

Talent Acquisition Contact:

Jami Britt

Referral Bonus:

0

Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates.

To view the "EEO is the Law" poster, CLICK HERE (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .

To view the "EEO is the Law" Supplement, CLICK HERE (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf) .

Bank of America aims to create a workplace free from the dangers and resulting consequences of illegal and illicit drug use and alcohol abuse. Our Drug-Free Workplace and Alcohol Policy (“Policy”) establishes requirements to prevent the presence or use of illegal or illicit drugs or unauthorized alcohol on Bank of America premises and to provide a safe work environment.

To view Bank of America’s Drug-free workplace and alcohol policy, CLICK HERE .

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