Buyers Edge Platform Digital Campaign Specialist in Waltham, Massachusetts
We are looking for a positive, enthusiastic, and creative team member to join our growing marketing team of 5. We support 13+ companies within the Buyers Edge Platform. Our priorities are often shifting quickly as we operate similarly to a Marketing Agency serving our various stakeholders. At any given moment, the 5 members of our department are likely focused on 15 separate projects.
Who are we?
Buyers Edge Platform is a Digital Procurement Network for the foodservice industry. We help operators (restaurants, hotels, casinos, healthcare facilities, etc.) succeed by helping them save money on the products and services they purchase every day. Operator clients take advantage of our contracts with top manufacturers of products ranging from chicken fingers to garbage bags.
We?re an important connection point for the industry ? bringing together stakeholders from across the supply chain in order to help all parties succeed. We rely heavily on our proprietary technology to deliver exclusive contracts, supply chain consulting and data services to all of our partners and clients. Our company has grown consistently over 20+ years and is featured annually on the Inc. 5000 list of fastest growing companies in America.
This position will ideally be based near our Waltham, MA office but can also be based remotely. We are unable to offer sponsorship for work authorization for this role.
The Buyers Edge Platform Marketing Department is seeking a Digital Campaign Specialist with experience developing web assets using HTML, Wordpress, and other platforms, as well as maintaining, optimizing, and driving B2B digital marketing campaigns using a CRM with email sending capabilities.
The Digital Campaign Specialist is responsible for assisting, creating, updating, and maintaining our various web presences across a network of 10+ websites, as well as marketing our companies through various email marketing campaigns. The Digital Campaign Specialist on a regular basis will create, update, and maintain new or ongoing web development projects, develop and build out email campaigns, contribute strategic ideas, write email and landing page copy and conduct analysis on the success of these campaigns in contributing to departmental goals.
The ideal candidate will be adept at working with HTML, have a strong understanding of best web practices, be proficient in both landing page design and implementation, have proficiency working within Wordpress CMS to create and update our web presence, and have knowledge and understanding of concepting and crafting email campaigns, copywriting for B2B email marketing campaigns, utilizing Google Analytics and Salesforce reporting tools and Einstein Analytics to assess campaign success and return on investment.
Create, update, and maintain our web presence across our various platform brands (network of 10+ websites)
Assist with ongoing website development projects, using Wordpress CMS
Maintain and update our Web Hosting solution
Build email campaigns to align with our brands, goals, and general messaging guidelines
Work closely with internal teams to write engaging email copy and create email assets
Assist in the development of projects and processes to promote our various brands
Ongoing professional development to stay up to date on the latest trends in email marketing
Assist in development of marketing automation programs (landing pages, forms, ads, email templates, etc.)
2-4 years? experience with developing, building, assessing, and reporting on web design and development.
2-4 years? experience with developing, building, assessing, and reporting on Email Marketing campaigns
Proficiency working with Hypertext Preprocessor (PHP)
Proficiency working with Wordpress CMS
Experience utilizing Pardot and/or Marketo/Eloqua for marketing automation (Pardot preferred)
Experience developing campaigns that integrate with Salesforce CRM
Proficiency in copywriting and design principles for email marketing
Past experience with Google Analytics, Salesforce reporting tools and/or Einstein Analytics
Analytical mindset and ability to derive meaning through A|B testing, website data, and trends
Excellent writer and communicator (written and verbal)
Experience working under tight deadlines in challenging situations
What?s in this for you?
Amazing coverages to start. Medical, dental, and vision coverages are just the beginning! We also offer ancillary plans, such as flexible spending accounts for both health and dependent care, critical illness, accident, and voluntary life as well as company paid life and long-term-disability plans! On top of this, we also offer a 401(k) plan with company match.
Invest in your success. We will provide you with a thorough training and development program, and offer competitive compensation.
Live well = Work well. Relax with our Personal Responsibility Paid Time Off policy where you don?t have to accrue time off in order to take it! We also have half-day Summer Fridays!
Buyers Edge Platform welcomes all.
Buyers Edge Platform is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, religion, ancestry, age, sex, sexual orientation, marital status, national origin, disability or handicap, or veteran status.