Wolverine Worldwide Associate Digital Designer - Sperry in Waltham, Massachusetts
Execute and deploy creative for Sperry.com's interactive channels including emails, landing pages, micro sites, banner advertising, print, and website, social and mobile creative, that meet goals and objectives of written and verbal briefs.
Responsible for the production, execution and versioning of online content including key marketing stories across numerous channels consisting of emails, banners, landing pages, website marketing, social, printed direct mail, that meets the goals and objectives of written and verbal briefs from brand.
Follow brand standards, web style guides, templates, processes and direction on assigned projects to ensure each brand maintains its unique visual identity.
Support creation of digital content consisting of web graphics, emails, social media advertising, video, and animated GIFs that meets brand and user design standards.
Optimize web graphics to ensure maximum download speed while maintaining high visual quality.
Work within Content Management System and design templates to make creative updates.
Ensure weekly deadlines are met.
Maintain organized archive of ongoing design projects for later reference.
Using internal experts’ recommendations, create variations of content for segmentation and A/B testing across all digital channels.
Stay up to date with latest trends, tools, and processes to keep brand in the forefront of design.
Performs duties consistent with the Company’s AAP/EEO goals and policies.
Performs other duties as required/assigned by manager.
2+ years of web/digital design experience, eCommerce specific experience a plus.
Keen eye for detail in photography, imagery, and digital assets.
Experience with web graphic optimization techniques.
Adobe Photoshop experience.
Experience collaborating with web or email developers a plus. Knowledge of front-end web development standards.
Familiarity with and ability to design for content management systems (CMS).
Ability to work and meet deadlines in fast pace environment.
Responsive email, mobile/Tablet design experience a plus.
Motion graphics experience a plus.
Working knowledge of HTML/CSS a plus.
Normal office environment. Some travel may be required.
External Job Posting Title: Associate Digital Designer - Sperry
External Company Name: Wolverine Worldwide
External Company URL: www.wolverineworldwide.com
Street: 500 Totten Pond Road Suite 200