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C-4 Analytics Associate Director, Media Analytics - REMOTE in Wakefield, Massachusetts

Associate Director, Media Analytics: REMOTE – C-4 Analytics

C-4 Analytics is a fast-growing, private, digital marketing company that excels at helping automotive dealerships increase sales, increase market share, and lower cost per acquisition. We are currently hiring for an Associate Director, Media Analytics: REMOTE – C-4 Analytics, as we look to expand our team.

Who are you? Associate Director, Media Analytics:

C-4 Analytics is looking for an Associate Director, Media Analytics who will drive business success through the effective development, use, and education of analytics through a marketing-savvy data science lens that allow for an enhanced strategic partnership with clients and positively affect clients over all bottom line performance.

A day in the life of the Associate Director, Media Analytics

  • Provide agency wide GA Profile Standardization

  • Develop and implement GA4 Transition Plan

  • Leverage data science to implement the C-4 customer data platform (CDP)

  • Expand C-4’s expertise in the use of data science to provide audience segmentation and enhance performance reporting

  • Uncover insights in our repository of raw and structured data, and provide tactical guidance on how to act on findings

  • Assist in agency-wide conversion standardization

  • Drives enhanced client reporting

  • Assists in Reporting Systems Management

  • Identifies opportunities for more media under management

  • Participates in the onboarding of new media vendors

  • Establish and implement a plan for usage of a data norms database

  • Oversees Ad Ops Tracking/Tagging mapping for clean data management and reporting

  • Continuously create reporting efficiencies

  • Provide company wide insights / benchmark creation

  • Creating data storylines & regular reporting for individual rooftops

  • Maintain data warehouse relationship management

  • Support case studies through data

  • Educates self & company on metrics / KPIs for all paid media (even traditional)

  • Assist in driving quarterly strategy decks, account planning and weekly playbook(s)

  • Other duties as assigned

    Requirements of an Associate Director, Media Analytics :

  • Proficient with tools such as G-Suite, Microsoft Office Suite, etc.

  • Proven track record of strong inter-departmental communication skills.

  • 5+ years of marketing, media and analytics experience

  • Experience with a CDP with a marketing-savvy data science lens

  • 5+ years of 3rd party vendor communication

  • Agency experience is a plus (does not have to be automotive)

    Working at C-4 Analytics

    C-4 Analytics is a full-service advertising and digital marketing company committed to developing innovative solutions for every dealer in every market, and to providing the highest levels of accountability and customer service. Key details about our company include:

  • We have 200-plus employees across Client Services, SEO/Content, Paid Search, Creative, Social Media, Product, Sales and Operations teams

  • We specialize in automotive digital marketing, and the rest of the industry follows our lead

  • We have three main offices: our headquarters in Wakefield, MA, and offices in Chicago, IL and Ann Arbor, MI

    Employee Perks & Bragging Rights

  • Competitive salaries and benefits packages, including 401k match

  • Hands-on training opportunities with leading companies like Google and Facebook

  • Weekly Innovation Hours and Lunch-and-Learns for employee development

  • 8-time National Best and Brightest Places to Work For Winner

  • Agency-wide volunteer days and company-sponsored team outings

  • Best-in-industry client-to-employee ratio

    What our Employees Say:

    Want to know what makes working at C-4 Analytics so rewarding? Take it from the true experts: our current teammates. Recent surveys about our workplace and culture suggest that our staff loves:

  • The People: It's not just a cliché; we have the best, hungriest and smartest team in the business.

  • The Culture: Teamwork. Camaraderie. Perseverance. We hire for these traits, and it shows.

  • The Growth: We place a real emphasis on training, development and career planning.

  • The Trust: Our managers empower their people and teams to thrive in their own ways.

  • The Challenge: We work in a competitive industry and a dynamic field. You'll never be bored!

    More About C-4 Analytics

    C-4 Analytics is a full-service advertising and digital marketing company. We take the guesswork out of advertising. We don’t over-promise: we over-deliver. We provide real value to our clients because we really value them as partners. We love Google and Facebook, but also love Instagram and Bing. We innovate, educate and instigate. We are forward-thinking, but we learn from the past. We are results-driven and our strategies drive results. We love the practical applications of psychology to marketing, but we aren’t above a good practical joke. We are team players, but we love to crush our competitors. We create an environment of respect and we respect the environment. We are the brains and the good looks. We are very humble. We are nerds, but cool, likeable nerds. We are never gonna give you up. Never gonna let you down. We are all work and all play. We calculated that only 15.8% of visitors who started this paragraph would actually read this far down. We are C-4 Analytics.

    Want to know more? Want to become part of our growing Sales Team? Ready to step up to the challenge? Send us your resume, along with a brief introduction explaining how you can help us continue to grow and deliver the highest level of client service.

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