Job Information
Dodge Data & Analytics Product Marketing Manager in United States
Product Marketing Manager
United States - %LABELPOSITIONTYPE_REMOTE%
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Product Marketing Manager
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Product Marketing Manager
Position Summary
Dodge Construction Network (DCN) is looking for a Product Marketing Manager motivated by developing programs that acquire new customers and expand relationships with current customers to exceed business goals. In this role, you will be responsible for developing sales and marketing materials across Dodge Construction Network solutions to engage new customers and retain existing customers with a core focus to expand relationships across all segments. You are comfortable using market and customer research, competitive intelligence, and analysis of industry/segment trends to create meaningful customer value messaging.
You will collaborate with product, sales, and marketing colleagues to develop effective materials and programs for the commercial construction segments we serve.
This position reports directly to the Director of Product Marketing.
Location
This is a remote role for candidates in the Northeastern US and willing to travel twice per quarter, or on an as-needed monthly basis, to our Bedford, Massachusetts office.
Core Responsibilities
Understand the commercial construction market trends, customer needs and competitive landscape to shape sales and marketing materials
Prepare market opportunity analysis; identify competitive products, market trends, audience segments and pricing recommendations
Partner with product development to gain a deep understanding of Dodge Construction Network’s product vision, functionality, and growth strategy to lead product launch plans and ensure on-time and successful execution across the business
Work closely with sales, marketing, and account management colleagues to support the goals of Dodge Construction Network solutions
Develop market segmentation messaging and programs that will drive new customer acquisition, cross/upsell and retention revenue
Establish messaging in partnership with product management to stay ahead of market trends and establish differentiated market positioning
Create and maintain a library of content and sales tools; sales sheets, battlecards, customer presentations, competitive materials, website, social copy and more
Skills and Qualifications
Bachelor’s Degree or equivalent work/industry experience is required
3-5 years of product marketing experience
Background in B2B, preferably technology, data, or SaaS companies within or that serve the Commercial Construction Industry as a big plus
A content writing style that can make complex solutions easily understood, mundane actions compelling and engaging. Must bring a concise, customer-centric value proposition into every go-to-market message
You are a team player with the ability to foster relationships cross-functionally
A collaborate attitude that understands success is achieved as a team. Partnering with colleagues to ensure business and customer satisfaction goals are met
Ensure customer-facing teams understand how to talk about the product externally and have the sales collateral they need
Support the evaluation of new opportunities to increase revenue and profits
About Dodge Construction Network
Dodge Construction Network (DCN) leverages an unmatched offering of data, analytics, and industry-spanning relationships to generate the most powerful source of information, knowledge, insights, and connections in the commercial construction industry. The company powers four longstanding and trusted industry solutions—Dodge Data & Analytics, The Blue Book Network, Sweets, and IMS—to connect the dots across the entire commercial construction ecosystem. Together, these solutions provide clear and actionable opportunities for both small teams and enterprise firms. Purpose-built to streamline the complicated, Dodge Construction Network ensures that construction professionals have the information they need to build successful businesses and thriving communities. With over a century of industry experience, Dodge Construction Network is the catalyst for modern commercial construction.
Connections are at the heart of our vision and mission. Dodge Construction Network (DCN) connects the people who build the constructed world. Our mission is to collect, organize and share information about commercial construction projects, people, products, and firms so that they can find and connect with each other, enabling their success and growth.
Compensation
Dodge Construction Network (DCN) provides a reasonable range of compensation for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role may be eligible for a market competitive bonus upon accepted offer.
For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.
Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
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