Fortive Corporation Digital Marketing Specialist in Virtual, Massachusetts
We are looking for a motivated marketer who is looking to apply themselves and their experience to improve the digital presence of Dover Motion (a division of Invetech) in existing and prospective markets. This person will be a key piece to executing our digital marketing and website strategy through an exciting time in our expansion and take a hands-on role in shaping the future of our business.
Work with sales and marketing leadership to implement digital marketing strategy to deliver on lead, conversion and revenue goals.
Support new product launches through the development and execution of promotional campaigns.
Manage consultants / agency on both on-page (technical) SEO and off-page SEO strategies to improve organic search engine performance.
Manage agency that implements paid search strategy to ensure alignment with Dover Motion brand and business initiatives.
Manage digital campaigns including LinkedIn, E-mail marketing, and others.
Drive conversion rate optimization (CRO) improvements through A/B testing website and e-mail campaigns.
Measure and report monthly performance of digital marketing initiatives against goals.
Develop (design and write) new content supported by internal and external resources to be used for the website, e-mail campaigns, trade show, online ads, etc.
Work with external photographers and video producers to take professional pictures and videos of products
Manage agency and vendor relationships (SEO/SEM, Copy Writers, Design, Website Developers, etc.)
Effectively communicate and collaborate with all levels of the organization and team members with varying levels of digital expertise to accomplish goals and drive digital marketing initiatives.
Required Skills & Experience:
3-5 years of corporate and/or agency experience in B2B digital marketing.
Demonstration of digital marketing expertise in executing successful lead generation campaigns.
Experience collating information to design and write new content for website pages, presentations, e-mail messages
Design experience using Adobe creative tools (InDesign, Photoshop, Illustrator)
Experience with website updates and redesign using Wordpress (content audit, technical SEO strategy, user experience considerations).
Experience implementing educational and product videos
Experience using e-mail marketing tools to design and deploy marketing campaigns
Experience with Google Analytics, Google Optimize, Google Search Console, Google Tag Manager, CRM (e.g., Salesforce.com)
SEO experience directly or indirectly implementing website improvements
Experience with persona based marketing and creating content to target all phases of a buyer’s journey
Ability to take professional quality photographs
- Bachelor’s degree in Marketing or Engineering (or equivalent working experience will be considered).
- 0 – 10% of overnight travel required for this position
Fortive is a diversified industrial growth company comprised of global businesses that are recognized leaders in attractive markets. With more than $6 billion in annual revenues, Fortive’s well-known brands hold leading positions in field instrumentation, transportation, sensing, product realization, automation and specialty, and franchise distribution.
Fortive is headquartered in Everett, Washington and employs a team of more than 24,000 research and development, manufacturing, sales, distribution, service and administrative employees in more than 40 countries around the world. Our team grows by tackling challenges that accelerate progress and further their careers. With a culture rooted in continuous improvement, the core of our company’s operating model is the Fortive Business System. For more information please visit: www.fortive.com.
ABOUT DOVER MOTION:
Dover Motion, a Division of Invetech, Inc. is a subsidiary of Fortive Corp and we are revolutionizing the way things move. Our stages and electronic motion control brings quantum leaps in flexibility, precision, efficiency and reliability to applications as diverse as robots, medical instruments, metrology and packaging machines. Our breadth of products and brands are unmatched. Dover Motion’s relationship with Fortive allows its associates access to competitive benefits, extensive training, and exciting development opportunities. To learn more about any of the above, please visit http://www.dovermotion.com/about-us/careers/.
Invetech has been creating breakthrough products and custom automation systems for more than 30 years. With experience drawn from more than 5,000 projects globally, Invetech partners with global leaders in industry to deliver product design and development, contract manufacturing, and custom automation services. The company has experience in a broad range of market sectors including cell therapy production automation systems, laboratory diagnostics, point of care diagnostics, life sciences, industrial and consumer products. With active projects in North America, Europe, and Asia Pacific, Invetech is well positioned to service clients ranging from start-ups to established multinationals.
"The company in which you have expressed employment interest is a subsidiary or affiliate of Fortive Corporation. The subsidiary or affiliate is referred to as a Fortive Company. Fortive Corporation and all Fortive Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law. The "EEO is the Law" poster is available at: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should call 1-866-272-5573 or e-mail firstname.lastname@example.org to request accommodation."
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