Frontdoor Digital Marketing Manager (Remote) in Virtual, Massachusetts
frontdoor, inc. (“Frontdoor”) is a newly-minted public company that traces its roots back 50 years to when American Home Shield founded the home service plan industry. Operating in all 50 states, Frontdoor serves more than two million customers through a nationwide network of approximately 17,500 pre-qualified contractor firms. Frontdoor’s goal is to take the hassle out of owning a home by helping its customers protect their budgets from large, unexpected repair costs. It achieves this goal with services powered by people and enabled by technology. Today, its home service plans cover many of a home’s most common systems and appliances. As a BBB-accredited business and founding member of the National Home Service Contract Association (NHSCA), an industry regulatory body, Frontdoor has taken home several industry awards ranging from Best in Service by HomeWarrantyReviews.com to Most Recommended Home Warranty Provider by Women's Choice Awards.
Frontdoor, Inc. is looking for a digital marketer to drive the growth, efficiency and success of our paid marketing programs for two brands - One Guard and Landmark. This person will be KPI focused, a creative problem solver and an owner. They will be able to dig into the details to identify and execute on optimization tactics, while also working with internal stakeholders to develop a strategy for continued success. This person will sit within our centralized Performance Marketing team and will be able to collaborate and learn with other Brand program owners, leveraging expertise across the group, while being the key representative of Performance Marketing to the One Guard and Landmark brands.
Manage performance marketing channels and affiliate partnerships for One Guard and Landmark brands
Responsibile for management and optimization of paid search programs, in Google and Microsoft Ads
Work with Paid Social Manager to achieve objectives in Facebook and other upper funnel channels
Test into growth opportunities through affiliate partnerships
Partner with internal teams to guide, develop and execute landing page tests for paid channels
Partner with Analytics to develop dashboards and reports that optimize decisioning and actions off of data
Ensure leads generated are handing off to sales team properly, and collaborate to identify ways to drive more valuable leads via paid channels
Manage paid search targeting options across multiple clients (geo-targeting, campaign settings, demographic targeting, etc.)
Administer bid management tools to accurate pace daily paid search budgets
Design, implement and report on A/B tests to drive incremental improvements across all KPIs
Provide regular and ad-hoc campaign reporting and analysis.
Leverage available data to find opportunities for growth and efficiency
5+ years or equivalent – with focus on Google Ads and Microsoft Ads, Facebook
Google Ads certifications preferred
Google Ads Editor and Microsoft Ads Editor experience. Google Script a plus.
Competency with Bing ads and YouTube advertising
Proven success at optimizing and managing existing SEM/PPC campaigns
Deep understanding of the Google Ads ecosystem.
Experience with SEM bid auctions, and leveraging technology to optimize keyword bids.
Experience with large accounts (7-Figure spend preferred)
Proficient in Excel.
Proficient in Website Analytics usage. Google 360 preferred.
We have a digital first mindset when it comes to our company, and we are extending that philosophy to remote or virtual candidates. While we ideally want someone to be located in an area with a physical location, we are open to considering remote or virtual candidates based on location and experience for the role
Frontdoor is a company that’s obsessed with taking the hassle out of owning a home. With services powered by people and enabled by technology, it is the parent company of four home service plan brands: American Home Shield, HSA, Landmark and OneGuard, as well as AHS Proconnect , an on-demand membership service for home repairs and maintenance, and Streem, a technology company that enables businesses to serve customers through an enhanced augmented reality, computer vision and machine learning platform. Frontdoor serves more than two million customers across the U.S. through a network of more than 16,000 pre-qualified contractor firms that employ over 45,000 technicians. The company’s customizable home service plans help customers protect and maintain their homes from costly and unexpected breakdowns of essential home systems and appliances. With nearly 50 years of experience, the company responds to over four million service requests annually (or one request every eight seconds).For more details, visit frontdoorhome.com.
Job Category: Marketing