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Verndale Experience Strategy Lead in US or Remote, Massachusetts

About the Experience Strategy Lead Position 

At Verndale, we believe Experience is Everything. We inspire, design and build experiences that transform how our clients connect to their customers, in a digital world.

Verndale’s Strategy team are experts in understanding people, their world and inspiring experiences that move them. As Experience Strategy Lead, your digital strategy and customer experience expertise will be pivotal in shaping our clients’ north-star, inspiring the design of bold solutions and ensuring all our work drives impact to their business.

Verndale is expanding its Strategy expertise, services and offerings under our new CSO. This is an opportunity to be part of the design, formation and rapid growth of a team and be part of evolving agency culture. If you’re a strategic thinker who believes in the transformative potential of a brands’ experience and you’re passionate about what’s possible in a digital world, we want to hear from you.

Verndale is fully remote enabled, and we embrace the evolving definition of the workplace. This position can be remote, or hybrid out of our Boston location. 



Day-to-day, your role will concentrate on guiding strategy across key client accounts, as a strategic thought partner to advise our clients, and an orchestrator of cross-functional efforts who inspires our design, tech and digital marketing teams, which includes:  

  • Uncovering, exploring and finding the story in the data that ensures Verndale’s strategic recommendations are informed opinions based on evidence

    Building customer profiles, mapping customer journey’s and identifying pain points where a digital experience can be re-imagined

    Designing and leading workshops with internal teams and/or clients; facilitating conversations, championing unexpected insights to inspire creative solutions

    Developing focused and insightful briefs and delivering briefings that inspire Design and Digital Marketing teams to bold experience solutions

    Identifying cultural, category and customer trends, extracting implications for client’s business and imperatives for action

    Helping build business case to validate commercial impact of experience transformation, or digital product innovation

    Consulting with clients to create eco-systems/full view of marketing activity and identify opportunities for evolution to future-proof their business

    Participate in agency new business pursuits, guiding strategic direction, providing insight on client challenges and devising potential solution that reflects Verndale as an industry leading digital experience agency

    Working collaboratively with multi-disciplinary teams, diving into the action, iterating on ideas, designs by sharing expertise and driving collective success for clients and colleagues alike


    This pivotal role requires a depth of expertise in Experience Strategy or Digital Strategy and related fields (10-12 years), including a track record of impactful work experience and professional ingenuity – which means you are:

  • A digital experience expert and passionate problem solver, who sees the whole picture and has a proven pedigree at defining a digital strategy that delivers on business and brand ambitions

  • A systems thinker with a strong background or practiced expertise in human-centered design and UX methods, including stakeholder interviews, customer research, plus strategy outputs such as personas, customer journey mapping,

  • An analytical mind who is well versed in interrogating data and seeking understanding through research, whether primary observation or secondary exploration, to identify key segments, gain insight into consumer behavior, category opportunity and potential for business impact 

  • A mix of left and right brain, bringing both the rational business acumen that sells in possibilities, and the creative brand storytelling that convinces people to buy

  • A practiced presenter, who can craft a compelling story and deliver a persuasive POV to colleagues and clients, at the Exec level

  • An all-around professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

  • Familiarity and experience in DXP’s such as Optimizely is ideal, not required

  • A combination of experience or exposure to both B2B and B2C industries is a plus

    If you think you have some, but not all of these qualifications, don’t assume you might not be right for this job. We’d still like to hear from you

    Ten Great Reasons to Work at Verndale

  • We are a rapidly growing company that is just as scrappy and entrepreneurial today as when we were founded in 1998. 

  • We are relentlessly curious and enthusiastically solve our clients’ complex business problems through technology, data, and design. 

  • We foster a culture that enables every person in the organization to do the best work of their career. 

  • We offer regular training and professional development to move careers forward. 

  • Client and employee satisfaction are our two most important business metrics. 

  • We celebrate and champion diversity, equity, and inclusion. 

  • We offer generous paid company holidays (11), vacation (unlimited), and paid sick time to every employee starting on day one. 

  • We provide top-of-the-line benefits including health, dental, vision, 401K, LTD, STD, Life Insurance, EAP, HRA and more. For our Quito Employees we offer top-of-the-line Health Insurance, plus monthly perks customized to meet individual employees’ needs.  

  • We support a healthy work/life balance. 

  • We are fully remote enabled and embrace the evolving definition of the workplace. 

    About Verndale

    Verndale is a digital experience agency. purpose-built to help marketing and technology leaders connect the dots of the consumer journey. From our offices in Boston, Los Angeles, Minneapolis, and Quito, we design and develop digital experiences and enable marketing technologies that bring brands and their customers together.

    We know that in order to do great work, you have to make work great. Verndale is committed to always being a company that celebrates diversity, equality and inclusion. We strive to recruit and retain people who are committed to creating the climate of respect that is essential for individual and company success. Verndale's services are built around a core methodology that encompasses Growth Strategy, Experience Design, Technology Enablement, and Experience Optimization.

    Learn more about Verndale at

    Compensation & Benefits

    Verndale is proud of the fun, diverse, and respectful company environment we enjoy on a daily basis. Competitive compensation and comprehensive coverage for medical, dental, life, disability and a 401(k) savings plan are offered to full-time employees. Ample company paid holidays and personal time off make having a work-life balance possible. For some roles, remote work is a definite possibility; we believe in hiring the best and keeping our own happy and motivated.


    Verndale is an Equal Opportunity Employer. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.




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